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Sept. Membership & Communications Roundtable
Wednesday, September 07, 2016, 11:30 AM - 1:00 PM EDT
Category: Roundtables

Due to last week's Hurricane Hermine, this event will be rescheduled to a later date. Please stay tuned.

Hitting Reset on Your Membership Model

Speaker: William Ferguson, Partners in Association Management

We’ve all experienced the subtle and not-so-subtle shifts in membership within our organizations. Change is scary and often we just don’t know where to start. Come to this month’s Membership and Communications Roundtable for open discussion of a real life example of how one organization has changed their membership model to focus on their biggest membership benefit. Why did we change it, how did we change it, and where are we now?

William Ferguson has over 13 years in association management both with the captive staff and the AMC model. He currently handles membership marketing (recruiting and retaining members) for 6 organizations at both the state and national level. He’s also the man behind the popular Twitter account @RedditAssocMgt

  


The Mission of the FSAE Membership & Communications Roundtable is to provide any FSAE member education and information on issues related to association membership, marketing and communications.

If you would like to suggest a topic or recommend a speaker, please contact Laura Wesolowski at [email protected].