Program at a Glance  |  Keynotes  |  Speakers  |  Full Program

Conference Speakers

Alex SheenOpening Keynote Speaker: Alex Sheen

Alex Sheen is the founder of because I said I would, a social movement and nonprofit dedicated to bettering humanity through promises made and kept. Sparked by the loss of his father, Alex and his organization send “promise cards” to anyone anywhere in the world at no cost. Alex is someone who truly honors commitment. He once walked over 240 miles across the entire state of Ohio in 10 days to fulfill a promise. In just two years, because I said I would has sent over 9.81 million promise cards to over 153 different countries. The promises written on these cards have made headlines around the world. His charitable projects and awareness campaigns have been featured on ABC World News with Diane Sawyer, CNN, The Today Show, NPR, The Los Angeles Times and many other programs.

Wednesday, 1:30 - 3:00 PM - Because I Said I Would

Beth ZThursday Keynote Speaker: Beth Z, Your Nerdy Best Friend

Meet Your New Nerdy Best Friend: Beth Z: Author. Speaker. Nerd.
Since her first Commodore 64 computer, Beth has made a verb out of the word nerd. She helps computer users all over the country filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for business and personal use through presentations and her books, including the latest title, Nerd Know-How: The 27+ Best Apps for Work and How to Use ‘Em, available on Although the only real trophy she ever won was for making perfect French fries at McDonald’s in high school, Beth Z has been featured on Best Speaker lists by Meetings & Conventions magazine and MeetingsNet. She has written four books on apps and speaks to about 10,000 people a year, about 9,999 of whom can’t pronounce her last name.

Thursday 12:00 - 1:30 PM - Powered Productivity: Tech Tools You Need to Get Stuff Done

Dave CareyClosing Keynote Speaker: Dave Carey

Dave Carey is an acclaimed motivational speaker, consultant, coach, and author aiming to bring joy, hope, wisdom, and encouragement to all with whom he has contact. Drawing from his experiences as a POW for five and a half years he reminds his audiences of the power of the human spirit to triumph over adversity; - and that we always have choices.

Friday 11:30 AM - 1:15 PM - Meeting your Challenges to Be Your Best


 Breakout Speakers - in alpha order by last name

Lowell Aplebaum, CAE, CPF

Lowell Aplebaum

Lowell Aplebaum, CAE, CPF is the CEO and Strategy Catalyst of Vista Cova – a company that partners with organizations on strategic visioning and planning, creating stronger governance models, and reimagining value and engagement.  Lowell frequently provides dynamic sessions to organizations – conducting deep-dive interviews and getting members and volunteers involved through experiential learning approaches. He currently serves as the Chair for the overseeing commission for the Certified Association Executive certification, and Chaired ASAE’s Task Force on CEO Pathways.  He is a Certified Professional Facilitator and the creator of a master-level learning series called Through the CEO Lens and Association Charrette – a co-creation retreat experience.  His work on global efforts for associations has included experience across five continents, hundreds of volunteer groups, and all 50 states in the U.S. 

Breakout Sessions: Wednesday 10:00 AM -12:00 PM - Meeting Planner Deep Dive with Aaron Wolowiec; Thursday 9:00 -10:00 AM - Scoring Your Board of Directors: A Self-Assessment; Thursday 3:45 - 4:45 PM (R)evolution of the Trade Show with Aaron Wolowiec

Matt Havens

Matt Havens

Engaging. Hilarious. Unique. These are just a few of the words that Matt uses to describe himself. Fortunately, others seem to agree. For the past decade, Matt has been at the forefront of leadership and generational issues, working in various leadership roles at a Fortune 50 company in areas as diverse as marketing, employee retention, and management. 

Breakout Session: Friday 10:15 - 11:15 AM - Stop Acting Your Age: Generations in the Workplace

Tyra W. Hilliard, PhD, Esq, CMP

Tyra Hilliard

Tyra Hilliard, PhD, Esq, CMP is an attorney and professor whose expertise is in legal and crisis preparedness issues for the meetings, events, and hospitality industries. Tyra teaches hospitality and business courses at the College of Coastal Georgia. She is published and widely quoted on legal and crisis management issues in academic and trade publications. Tyra has received national recognition for her contributions to best practices initiatives with the Events Industry Council and Meeting Professionals International.

Breakout Session: Thursday 1:45 - 2:45 PM - Understanding Contract Clauses - The Big Three

Tonisha Landry

Tonisha Landry

Tonisha Landry has cultivated in-person brand experiences for more than 17 years. Her background in financial forecasting and investments enables a unique view and approach to strategic planning for events and brand engagements. Tonisha has worked for a myriad of organizations, nonprofit and municipal in the creation and execution marketing campaigns and event experiences designed to engage new audiences. A former director of special events for the City of Jacksonville, small business owner, community volunteer, foodie and mother of two, Tonisha can be described as a passionate “planner with purpose” who makes time for experiences that matter. 

Breakout Session: Friday 9:00 - 10:00 AM -  Designing Attendee Experience from Invitation to Check-In

Tony Moore, MS, SHRM-SCP

Tony Moore

Tony Moore is a Culture Architect, Keynote Speaker, Author, and recovering Human Resource Executive. Over the course of his 25 years in the C-suite, he had the privilege of leading the people-side of multiple mergers and large-scale organizational turnarounds. Through this experience, Tony came to recognize culture as the soil in which everything in the organization lives or dies. His firm, Tony Moore Speaks, works with leaders who want to improve bottom-line performance by creating a culture of engagement and ownership. His unique blend of integrity, empathy, and energetic pursuit of change inspires confidence in every organization he touches.

Breakout Session: Thursday 3:45 - 4:45 PM - Change Culture, Change Outcomes

Sunjay Nath

Sunjay Nath

Sunjay Nath travels globally sharing insights on leadership and performance. He is best known for his trademark, “The 10-80-10 Principle” which is a framework that helps individuals and teams improve performance. This methodology combines best practices with small wins to help people empower themselves. Sunjay was a founding Vice President of an e-learning company based in Toronto that has gone on to become a multimillion-dollar company. Prior to that position he worked as an engineer for a distribution company in New York. He served as a camp director for several years with a camp that focuses on developing leadership skills in students. He has also held positions with H&R Block and Bank of Montreal.

Breakout Session: Friday 9:00 - 10:00 AM - Strength Based Leadership: The 10-80-10 Principle

Scott Oser

Scott Oser

Scott Oser has over 20 years of marketing experience in the association and publishing industries. Before starting Scott Oser Associates he worked for market leaders like National Geographic Society and AARP. Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve and exceed goals.

Breakout Session: Friday 10:15 - 11:15 AM - Results-Driven Event Marketing for the Discerning Attendee with Aaron Wolowiec

Corey Perlman

Corey Perlman

Renowned for his ability to illustrate the strength and value of social media to audiences ranging from C-Suite executives to communications managers, Corey Perlman is the thought leader that corporations and associations, including Dale Carnegie Training, the Retail Leaders Industry Association and the Dallas Cowboys turn to for expertise on remaining relevant in an increasingly competitive marketplace and rapidly accelerating business landscape.

Breakout Session: Friday 9:00 - 10:00 AM - Avoid Social Media Overload

Charles Popper

Charles Popper

Charles has more than 20 years of experience working with hundreds of trade and professional associations to help them optimize their revenue generation, publishing and communication efforts. He started his career with lots of cold calling as an individual contributor and progressed into executive management roles, building and leading successful teams and organizations, before starting The Wyman Company.

Breakout Session: Thursday 1:45 - 2:45 PM - Sales Strategies & Techniques for Non-Sales People: 3 Simple, Actionable Tips to Increase Your Non-Dues Revenue

Sarah Sain

Sarah Sain

Sarah Sain is responsible for the overall strategy, leadership and management of Naylor’s content department. In her nearly eight years with Naylor, Sarah has provided editorial consultation and content strategy for more than 30 associations across an array of industries. Today, she works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print publications and digital communications. Sarah also serves as writer and managing editor of Association Adviser, a website and magazine that provides thought leadership to the association marketplace. Sarah has a journalism degree from the University of Florida.

Breakout Session: Thursday 9:00 - 10:00 AM - Power Your Publication: Redesign With Your Goals in Mind

Mark Sedgley

Mark Sedgley

Mark Sedgley has worked in the technology space for going on 16 years now. He has helped MemberClicks, a membership management software company, grow from just under 300 customers in 2004 to over 3000 today. As part of leading MemberClicks, he has worked hard to drive a culture of innovation to Small Staff Associations across the country, including participating actively in ASAE and serving on their Small Staff Association Committee. On a personal note, he is married to his high school sweetheart, Dorota. They reside in suburban Atlanta with their three children Jake, Ashton, and Kaia.

Breakout Session: Thursday 10:45 - 11:45 AM - Wartime vs Peacetime Leadership: Practical Steps to Leading in Different Seasons

Robert Skrob, CAE

Robert Skrob

For more than two decades, Robert Skrob, CAE has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies in the world. After beginning his career as the leading membership growth expert for associations and nonprofits, Robert pioneered monthly continuity subscriptions with for-profit membership and subscription programs in 2004. Robert’s profound understanding of what members ardently want from their membership relationships enables him to help you build connections with members that last for years. In a world where excessive churn rates are all too common and even accepted, Robert is able to transform subscription programs from what he calls “a series of one-night stands” into long-term relationships. Robert is the author of the book, Retention Point: The Single Biggest Secret to Membership and Subscription Growth.

Breakout Session: Friday 10:15 - 11:15 AM - Member Retention Secrets of the For-Profit Subscription Boom

Cheryl Stopnick

Cheryl Stopnick

Cheryl Stopnick is a seasoned crisis communications pro who leads public relations efforts and oversees South Florida operations for Sachs Media Group, named 2018 PR Firm of the Year by PR News. As Senior Vice President of Public Relations, Cheryl provides strategic oversight for the firm's public relations accounts, working with its talented team of account executives to create and execute integrated communications programs for clients statewide. Cheryl is an expert in crisis communications, developing and executing smart, strong, and strategic crisis communications plans designed to protect an organization's reputation and brand.

Breakout Session: Thursday 3:45 - 4:45 PM - 10 Tips for Effective Crisis Communications

Aaron Wolowiec, MSA, CAE, CMP, CLEA, CTA, CTF/QT

Aaron Wolowiec

Aaron’s obsession with learning traces back to preschool, where a knitted purple people eater taught him important life lessons (like cleaning up after yourself). All these years later, Aaron’s honed his craft and now designs engaging, multisensory learning experiences for association learners, resulting in the acquisition of new knowledge and skills, the forging of new relationships, and the application of new ideas and perspectives in the workplace. A serial learner and entrepreneur himself (with an alphabet soup of letters trailing his name), Aaron is nationally recognized for his professional development work with boards, learners, staff and volunteers. Having launched four successful brands – Event Garde (coincidentally reprising his early fascination with purple), Healthy by Association, Review My Speaker and FacilitateMI – Aaron’s equal parts practitioner and theorist. While the hours are long, Aaron ensures there is no shortage of fun amidst the Slack notifications, email pings and video chats – from the personal connections he shares with each client, partner and colleague to the precious moments of free time spent stalking the latest episodes of his favorite true crime podcasts.

Breakout Sessions: Wednesday 10:00 AM - 12:00 PM Meeting Planner Deep Dive with Lowell Aplebaum; Thursday 3:45 - 4:45 PM (R)evolution of the Trade Show with Lowell Aplebaum; Friday 10:15 - 11:15 AM Results Driven Marketing for the Discerning Attendee with Scott Oser



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FSAE 2019 Annual Conference | July 10-12 | Hyatt Regency Jacksonville Riverfront