Program at a Glance  |  Keynotes  |  Speakers  |  Full Program

Keynote Speaker: Dr. Shirley Davis, CSP

Dr. Shirley Davis, CSP has over 20 years of experience with five Fortune 50 and 100 companies in various senior and executive leadership roles. From 2006-2014, she was the Global head of Diversity & Inclusion and Workplace Strategies for the Society for Human Resource Management (SHRM), the world’s largest HR association. She is a master of reinvention and the author of : “Reinvent Yourself: Strategies for Achieving Success in Every Area of Your Life,” and  newly released, “The Seat: How to Get Invited to the Table When You are Over-Performing and Undervalued.”


Keynote Speaker: Jerome Wade, CSP

Jerome Wade, CSP, is an author, international speaker, and executive advisor. With 25 years of C-Suite experience, Jerome is a seasoned authority in executive performance, organizational culture, and leadership development. As a serial CEO, Jerome has launched and led two not for profit organizations and two profit businesses.

Masterfully writing and speaking with authenticity, Jerome shares both the successes and failures of his entrepreneurial journey. As the global authority on Executive FatigueTM, Jerome shares his more than 25 years of experience to ensure business owners, executives, and leaders at every level stay at the top of their game to create lasting success.


General Session Speaker: Annetta Wilson

Annetta Wilson’s specialty is presentation skills, networking skills and media training for executives, entrepreneurs and subject-matter experts. She is President of Annetta Wilson Media Training & Success Coaching ( She also coaches on personal and work-related communication issues. An award-winning journalist, Annetta worked as a television news anchor, reporter, producer, talk show host, writer, marketing director and community affairs director.  


 Breakout Speakers - in alpha order by last name

Jessica Brustad

Jessica Brustad is an Improv & Stand Up Comedian, Yoga Instructor, and Laughter Yoga Leader.  Yup you heard right she teaches people how to Laugh! Jessica has been teaching traditional Yoga since 2011 and is a registered 500 HR Master RYT Yoga Instructor in Vinyasa Yoga. She also has always had a passion for the performing arts and got her start in Improv Comedy at Mission IMPROVable in Los Angeles, CA. In 2015 Jessica found the perfect marriage of her two loves and became a registered Laughter Yoga Leader through Laughter Yoga International University. Her unique style of high energy mixed with mindfulness practices are sure to entertain, educate, and motivate you on your own path to wellness, balance, and most of all Joy! 

Breakout Session: Friday  9:00 am - Using Improv Techniques for Decreasing Stress in an Un-Funny World

Steve Hughes

Steve Hughes is the founder and president of Hit Your Stride, LLC, a communications consultancy that helps people look and sound smart when they talk. He is the author of the book Captivate and his seminars have been featured on NPR, BBC Radio, and in The Wall Street Journal. Steve is also the proud creator of “National Face Your Fears Day” (celebrated annually on the 2nd Tuesday in October). Today he works with blue-chip clients including national associations, Fortune 500 companies, and leading universities. Prior to consulting full-time, Steve spent 12 years in advertising and public relations—most recently he was the co-owner of an award-winning 50-person ad agency in St. Louis.  He holds a BA in French Literature and European History from the University of Kansas and an MBA in Marketing from Washington University in St. Louis where he won the prestigious Olin Cup.

Breakout Session: Friday 10:15 am - Influence: The Art & Science of Changing Minds

Amanda Kaiser, MBA

Amanda Kaiser founded Kaiser Insights LLC, a qualitative member research firm. To date, Amanda has conducted over 345 in-depth member interviews for large and small, trade and professional associations. Through these conversations, she comes to understand members’ goals, challenges, and worries then translates these insights into plans that exponentially improve member engagement.

Breakout Session: Thursday 10:45 am - Unlock the Secrets of Member Engagement

Judson Laipply

Inspirational Comedian Judson Laipply has a Masters Degree in Education and has been speaking professionally for 18 years. He's been seen on the Today Show, Ellen, Oprah, America's Got Talent, and more. He is also the world's first YouTube Celebrity having had the first viral video with his finale "The Evolution of Dance" which was the #1 most watched video for over 4 years. Best described as an enigma wrapped in an anomaly contained inside a quandary - meaning he's hard to describe.

Breakout Session: Thursday 9:00 am - Lead Your Evolution 

Jeff McKissack 

Jeff McKissack is president of Defense By Design in Dallas, Texas and speaks across the country on topics including threat assessment, profiling, and personal as well as professional safety and defense. Jeff often describes his goals are to “help keep employees out of the emergency room, and help keep their employers out of the court room and the news room.”  In today’s world, these are relevant goals for us all. 

Breakout Session: Thursday 1:45 pm - Understanding & Enhancing Event Security 

Heidi Otway, APR, CPRC

Heidi Otway is communications pro with more than 25 years of public relations, marketing and media experience. She is an expert in media strategy, campaign planning, brand development, creative design, reputation management, and community engagement. At SalterMitchell PR, she is the chief strategist on numerous marketing and public relations campaigns using a full range of tactics, including paid media, earned media, social/digital media and grassroots mobilization. She is a recognized leader in social media engagement, creating new strategies and tactics to initiate and maintain a two-way dialogue with “digital citizens.” A former journalist and television news manager, Heidi earned her Bachelor of Science degree in Broadcast Journalism from Florida A&M University. She is accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor. 

Breakout Session: Thursday 3:45 pm - Multimedia Jeopardy - How and Why You Should Tell Your Association's Story 

Linley + Lauren

Linley Paske and Lauren Pasqualone of LP2 Boutique Agency are biz besties, social media enter”train”ers and co-founders of WORK//SHOP and the Simple Social System - marketing + goal getting resources for small businesses, organizations and associations like yours. Their business is to help you take care of business, but their purpose is to help you take care of you and what matters most in your life. 

Breakout Session: Friday  9:00 am - "Say Yes to the Address!" Connecting and Prospecting with Social Media 

Mark Sedgley

Mark Sedgley has worked in the technology/association space for going on 13 years now.  He has helped MemberClicks, an all-in-one membership management software company, grow from just under 300 customers in 2004 to 3000 today across North America. As part of leading MemberClicks, he has worked hard to drive a culture of innovation to Small Staff Associations across the country, including participating actively in ASAE and serving on their Small Staff Association Committee.  On a personal note, he is married to his high school sweetheart, Dorota. They reside in suburban Atlanta with their three children Jake, Ashton, and Kaia.  

Breakout Session: Thursday  9:00 am - Talent Management Trends in an Age of Disruption 

Amy Smythe Harris

Amy Smythe Harris, Broker/Owner of Urban Provision REALTORS, has been in the real estate industry for over 17 years and it is still a practicing agent. She is a passionate believer in education and holds numerous professional designations, including GRI, GREEN, E-Pro, CRS, SFR and more. Amy loves technology and some people call her the Gadget Girl. She has trained agents for 10 years in the art of in utilizing technology and social media in their business practice to become more efficient in their prospecting.

 Breakout Sessions: Thursday  9:00 am - Utilizing Technology to Run Your Organization  and 10:45 am - Data Safety & Security 

Jan Spence 

Jan Horton Spence is an international speaker, trainer, and consultant.  With contagious charisma and a zest for life which make her an excellent motivator and leader, this TEDx speaker has used her vast knowledge in sales,  communications, finances, and employee engagement. Jan and her husband, Mitch, launched the second FiltaFry franchise in the US in 2003.  As CEO, Jan built such a successful operation that they were awarded the “2005 Franchisee of the Year” by the International Franchise Association.  Meeting their four-year plan, they sold the business in 2007 at 300% ROI.   Since then, Jan has circled the globe as a trainer, consultant, and speaker for franchisees, organizations, and companies. In past interviews, Jan has shared her story of fulfilling her lifelong dream of playing women’s professional full-tackle football. A member of the National Speakers Association, Jan combines the lessons she learned through that experience with her business experience to inspire people to make a difference through “Cheer-leadership.” 

 Breakout Sessions: Thursday  3:45 pm - 4 Steps for Growing, Engaging, and Retaining Your Association Membership 

Jim Zaniello, FASAE and James Pogue, PhD

Jim Zaniello, FASAE, is president and founder of Vetted Solutions, a specialist executive search firm. Zaniello possesses a unique understanding of the executive search process, developed through over 25 years of recruiting and association experience. Zaniello developed an intimate understanding of the complex demands of the executive office through his own experience as executive director at several associations and nonprofits.

James Pogue, PhD - Leadership and training are at the core of who Dr. Pogue is and the work he does. Beginning with his military service and overseas deployment he learned the critical importance of leadership, ‘followship’ and training for the benefit of both himself and his teams. He learned quickly that the improvement and survival of oneself and their organization is based not only on the best possible information but also the best training and leaders possible.

Breakout Session: Thursday 1:45 pm - Associations Are the Key to an Inclusive Society - Panel Discussion 

Beth Ziesenis

Meet Your New Nerdy Best Friend…Beth Ziesenis: Author. Speaker. Nerd. 
Although the only real trophy she ever won was for making perfect French fries at McDonald’s in high school, Beth Z has been featured on Best Speaker lists by Meetings & Conventions magazine and MeetingsNet. Since her first Commodore 64 computer, Beth has made a verb out of the word nerd. She helps computer users all over the country filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for business and personal use through presentations and her books, including the latest title, Nerd Know-How: The 27+ Best Apps for Work and How to Use ‘Em, available on 

Breakout Session: Friday 10:15 am - 29 Tech Tools to Create Cool Content for Social Media


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FSAE 2018 Annual Conference | July 11-13 | Fort Lauderdale Marriott Harbor Beach Resort & Spa