Program at a Glance  |  Keynotes  | Full Program: Tuesday / Wednesday / Thursday   |  Hybrid Program

Full Program

Thursday, July 1

8:00 am - 9:00 am  Breakfast & Coffee Station 

Get charged for the day with breakfast goodies and coffee.
Sponsored by OPAL Collection Hotels & Resorts


9:00 am - 10:00 am   Breakout Sessions 

Breakouts are sponsored by MemberClicksSt. Augustine, Ponte Vedra & The Beaches VCB and The Beaches of Fort Myers & Sanibel

Healthy Environments Create Productive Employees 
Giovanni RoselliGiovanni Roselli

As a leader or CEO, you want the best from your employees and the most productive use of their time. Managing stress and creating health-conscious environments can lead to more productivity – in yourself and your team. Come hear best practices and latest trends in creating healthy workplaces and reducing overall stress for happier, healthier employees.


Don't Sweat the Small Stuff. Or Should You?

Drew EasonAndrew Eason, CAE

Big picture thinking and strategic planning are extremely important and where many CEOs spend their time. But is your success in these areas being sabotaged by the small stuff not being done well? Be prepared for a high energy presentation that will result in you leaving with a large list of easy-to-implement changes that can grow your membership and enhance your association’s image.

  • Understand why the “small stuff” is important in an organization’s success and image
  • Obtain a list of ideas you can implement upon return to the office
  • Reenergize yourself and team


Is it Time to Outsource?  Panel Discussion
How to Outsource and Keep your Staff

Moderated by Martina Brawer
Panelists: Bill Anderson, CAE, LEED AP; Toby Cummings, CAE; and Charles Popper


Association professionals always wear too many hats and perform multiple jobs under their one job title. The past year has taught us both how precious our human resources and talent are – and how easily full plates can become full-er. How do you know when it’s time to seek outside assistance to improve productivity and efficiency and still keep costs low? Hear from our panel of fellow association professionals on what elements they’ve successfully outsourced to keep their organizations and employees moving forward.


10:15  am - 11:15 am   Breakout Sessions

Breakouts are sponsored by MemberClicksSt. Augustine, Ponte Vedra & The Beaches VCB and The Beaches of Fort Myers & Sanibel

"The Art of Pricing" for $500 Please

Teri Carden and Michael TatonettiTeri Carden and Dr. Michael Tatonetti, CAE, CPP

You've hustled to reinvent or implement a new product or service. Members and sponsors will be ecstatic, right? You may ask yourself "What will they pay?" or argue, "That is too much or too little," but then pull a price right out of thin air. There's so much more to pricing and billion-dollar companies are just now figuring it out. Attend this fast-paced, gameshow-themed session and we'll share the secret sauce on companies like Apple and Nike. We're talking equations, models, and case studies for successful pricing. Join us for a high energy and possibly controversial session on the art and psychology of price setting.

Attendees will Learn:

  • The importance of market research and return on investment to keep them coming back for more.
  • The art and science of price setting for new initiatives or reinvented ones including price tiers, anchoring, and discounts.
  • How to include pricing into the organization's overall marketing and governance strategies for sustainable programming and association growth.


Smart Phone Success & Terrific Tablets: Getting More Productivity & Less Distraction from Your Devices
Randall DeanRandall Dean, MBA

You know the fun apps, but what apps and functions will turn your iPhone, Android and/or Windows device into a productivity workhorse? In this session, we’ll discuss the apps, online services and peripheral devices that help take your Smart Phone (and tablets) from “cool” to “critical” when it comes to productivity, time, project, people, and e-mail management as well as “remote” productivity. You might even consider whether the combination of these devices could even replace your “old school” laptop or desktop! And, for attendees using Microsoft 365 or Google Suite, we will discuss integration with your related computer/browser tools.

Learn how to:

  • Customize your own "suite" of productivity-related applications and peripheral devices to get much greater usage and capability from those devices
  • Set up a “Productivity Home Screen” that allows you to seamlessly launch your most powerful productivity apps and services with less distraction
  • Understand the range of applications and possibilities in several "extended productivity" areas, including reference, real estate, finance, travel, shopping, health, and more

A Proactive Approach to Member Retention
Carrie MillarCarrie Millar, MBA, CAE

Often Associations take a reactive approach to member retention. Reaching out to members after they have already cancelled their membership. What a waste! Associations need to reach out early to address issues and engage them while they are still members. Learn how to use your AMS to identify the at-risk members and create an annual touchpoint campaigns. Increasing member satisfaction decreases your work load!

  • Create and implement a successful annual renewal campaign to members
  • Integrate the renewal campaign along with other annual touch points to increase retention
  • Identify the key members that need to be included in annual renewal campaign using your AMS


11:30 am - 1:15 pm  Closing Keynote and Awards Luncheon 
Next Level Leadership & Engagement 
Simon T. BaileySimon T. Bailey

Luncheon Sponsored by Visit Tampa Bay
Closing Keynote Speaker Sponsored by Driven by Design

Leaders face increasing pressures in the midst of uncertainty. Your organization depends on your ability to lead on all levels and create a culture where everyone matters. Simon T. Bailey’s Next Level Leadership provides simple, easy-to-implement strategies to strengthen your team and accelerate your results.  

1:15 pm   Adjourn


See You Next Year! 
Save the Date: July 20-22, 2022 | Tampa Marriott Waterside Hotel & Marina