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FSAE VIRTUAL Program
Tuesday, July 28Tuseday Sessions Sponsored by Driven by Design1:00 PM - 2:10 PM Opening Keynote Session: Mastering the Chemistry of Change: Empowerment to Unleash Your Inner Rock Star
What does change mean to you? Do you fear or embrace it? Imagine a workforce where 9 out of every 10 employees were fully engaged, inspired, and performing at their peak in spite of significant shifts happening around them. Cassandra’s message and Change Enthusiasm® strategy will help make that a reality for you. #WeAreChangeEnthusiasts
2:10 PM - 2:25 PM Networking and Brain Break Sponsored by Map Dynamics2:25 PM - 3:25 PM New Idea$: Not Your Grandma's Non-Dues Revenue
While average associations get the biggest chunk of annual revenue from membership dues, reliance on dues revenue is waning. According to the last ASAE's Operating Ratio Report, over the last 65 years the percentage of association revenue from dues has plummeted. To continue to effectively fund operations while holding dues increases at bay, many organizations are focused on driving non-dues revenue. But we can’t depend on our members to be satisfied with the same-old, same-old concepts. At the same time, millennials are taking over workplace buying decisions and have new expectations about engaging with the organizations they belong to. Plus, your sponsors and advertisers demand the fresh opportunities that will keep them digging in their pockets to support your association. There's untapped and unexpected value right at your fingertips. Join this session and we’ll share the po$$ibilities!
3:25 PM - 3:35 PM Networking and Brain Break Sponsored by Map Dynamics3:35 PM - 4:35 PM Contracts and Negotiations in a Post COVID-19 World
COVID-19 is novel in more than just a medical sense. It calls into question all we know about the application of our force majeure clauses and our insurance policies. With the uncertainness of its ending point, it continues to affect future meetings, those that were postponed due to the initial onset of the pandemic as well as those booked in years to come. In this session, we will discuss how to look at force majeure clauses in the future in light of COVID-19, what to expect out of future negotiations, and insurance issues that are likely to arise.
4:35 PM Happy Hour SocialGrab your beverage & snack of choice and join us for a virtual Happy Hour to connect with your peers and meet new colleagues on the FSAE Virtual journey. This won't be just another zoom meeting, so dont miss it!!
Wednesday, July 29Wednesday Sessions Sponsored by YourMembership by Community Brands9:00 AM - 10:20 AM - 7 Deadly Sins of Email Marketing
How many times have you heard a member complain, “I never get your emails”? You have the right email address, how could they possibly miss them? The answer is that they’re not being delivered. Email providers have a new definition of spam that likely now includes you. The drip marketing campaign that was all the rage in 2010 is now a one-way ticket to spam in 2020. Every day, associations across the United States unknowingly commit the 7 Deadly Sins of email. You don’t have to fall victim to these email ‘sins’ any longer. Join us for a can’t miss opportunity to re-think your communications strategy and better connect with your members.
10:20 AM - 10:40 AM Networking and Brain Break Sponsored by Renaissance Orlando at SeaWorld10:40 AM - 11:40 AM What Safe Meetings Will Look Like When We Meet Again
We all have questions as to how – and when – in-person meetings will resume. Maybe these are even some of your questions:
Learning and meetings strategist Aaron Wolowiec is here to help. 11:40 AM - 11:50 AM Networking and Brain Break Sponsored by Renaissance Orlando at SeaWorld11:50 AM - 12:50 PM Cybersecurity in a Covid-19 World
Ransomware, Malware, Viruses, Router-based attacks, Wifi-jacking, Browser-based attacks, Phishing / spearfishing / whaling etc., Credential stealing In this remote, telecommuting world many of us live and work in now as a result of Covid-19, cybersecurity is a greater issue than it was before. Once there was one point of access, the office, now every person who works remotely has become a target and a potential point of access. Your company depends on you to be informed and to know the threats that are out there and what you can do personally to decrease that risk. This session will provide you an overview of those threats and what you can do to protect yourself and your company. 12:35 PM - Networking Rooms OpenJoin your fellow members for open discussion and networking after the morning sessions end. 2:30 PM - 4:30 PM - CEO Roundtable Open to all Association CEOs, Executive Directors or Presidents, and CSEs only
Join us for a confidential, informal discussion exclusively for Association CEOs/Executive Directors/CSEs where you set the agenda based on your current challenges and what keeps you up at night. Our facilitator, Jim Zaniello with VettedSolutions, will also present information to help you prepare for a possible recession and difficult decisions. Previous CEO Roundtable discussions have included HR and staffing issues, board relations, member recruitment and retention, and more. Open to all Association CEOs, Executive Directors or Presidents, and CSEs only
Thursday, July 309:00 AM - 10:20 AM - How to Create a Successful Association Podcast in a Virtual World
Watch and engage with presenter Blake Althen as he launches a new podcast for an FSAE member - live in "virtual" real time! Blake will explore the essential preparation for the recording in the new virtual era, and then get right into it. Experience podcast development and recording, as the action unfolds. You will gain knowledge on everything that goes on behind the scenes to launch a successful podcast. We will want audience participation.
10:20 AM - 10:40 AM Networking and Brain Break Sponsored by Feathr10:40 AM - 11:40 AM Lessons Learned: Tips and Tools for Virtual Meetings
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