Location: Hyatt House Tallahassee Capitol
University 1100 Railroad Ave, Tallahassee
Sponsored by


Celebrate Global Industry Meetings Day with your Planner-Peers and Visit Tallahassee. Wear your blue for a group pic to show that Meetings Mean Business! #MeetingsMatter

How Can my Association Sustainably Grow Sponsorship Revenue?

1 hour CAE and 1 hour CMP

Speaker: Charles Popper, The Wyman Company and Stacy Heidel, Florida Transportation Builders Association

As you know, growing sponsorship revenue is critical to maintain the work of any association. But how can you ensure you’re doing it sustainably and in a manner that ensures ROI for sponsors? This interactive presentation with Charles Popper and Stacy Heidel will share expert insight on how to maximize sponsorship revenue, including:

• Sponsor expectations post-COVID
• Employing a sales mindset throughout your organization — a must for maximizing revenue
• Strategic ways to increase sponsor ROI while managing cost
• Actionable tips to drive more sales, even if you do not consider yourself a salesperson.

This presentation is specifically designed for association meeting planners and executive directors who constantly have to wear many hats within their organization. It will be interactive in nature, so you’ll have the opportunity to ask questions and learn from others in the same position as you, as well as tap into 20-plus years of sales experience from our speakers.

Meeting Safety Plan

• BYO-Nametag (bring your own nametag) We will have stick-on options available onsite if you need one
• Masks are optional 
• Hand Sanitizer will be available at each table as well as stations provided throughout the facility

Free for Members $25 for Future Members (Non-Members)

Registration is Now Closed

Questions? Please text or call 850.222.7994 or email [email protected].​ 

Associate Members Make it Happen…
Affordable fees are possible because of our Associates’ generosity and investment in FSAE.

The FSAE Meeting Planner Roundtable is open to FSAE Executive Members and Meeting Planners only. Online registration is open until one day prior to the luncheon. On-site registrations are based on availability and are on a first-come basis. The luncheon will begin promptly at 11:30 am and end at 1:00 pm. There is no charge for this event, although a donation to the FSAE Foundation is encouraged.

Cancellations should be directed to the FSAE office by calling (850) 702-0942. Individuals who fail to cancel reservations prior to noon on the day before the Roundtable will be billed $25. No shows will be billed $25.

If you have any questions, please contact [email protected]