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Program at a Glance | Keynotes | Full Program: Wednesday / Thursday / Friday
Friday, July 17
8:00 am - 9:00 am Breakfast & Coffee Station
Sponsored by Disney Meetings & Events
Get charged for the day with breakfast goodies and our coffee and breakfast goodies sponsor Disney Meetings & Events! They have a special treat for attendees - you won’t want to miss out!
9:00 am - 10:00 am Breakout Sessions
Breakouts are sponsored by Bradenton Area CVB, St. Augustine, Ponte Vedra & The Beaches VCB and The Beaches of Fort Myers & Sanibel
Healthy Environments Create Productive Employees
 Giovanni Rosselli
As a leader or CEO, you want the best from your employees and the most productive use of their time. Managing stress and creating health-conscious environments can lead to more productivity – in yourself and your team. Come hear best practices and latest trends in creating healthy workplaces and reducing overall stress for happier, healthier employees.
7 New Idea$: Not Your Grandma's Non-Dues Revenue
 Teri Carden
While average associations get the biggest chunk of annual revenue from membership dues, reliance on dues revenue is waning. According to the last ASAE's Operating Ratio Report, over the last 65 years the percentage of association revenue from dues has plummeted. To continue to effectively fund operations while holding dues increases at bay, many organizations are focused on driving non-dues revenue.
But we can’t depend on our members to be satisfied with the same-old, same-old concepts. At the same time, millennials are taking over workplace buying decisions and have new expectations about engaging with the organizations they belong to. Plus, your sponsors and advertisers demand the fresh opportunities that will keep them digging in their pockets to support your association. There's untapped and unexpected value right at your fingertips. Join this session and we’ll share the po$$ibilities!
- Obtain a clear understanding of why organizations should keep reinventing non-dues revenue opportunities
- Articulate the business case and strategies for implementing the five non-dues revenue concepts
- Gain insights from organizations already earning revenue using these new concepts
Ransomware: When Your Data is Held Hostage
 Larry Darnell, MBA, CAE
It is all over the news: companies, colleges and even cities are being hit with something called ransomware. It is something no one wants to see but it is a real threat to your business or association. You need to know what it is, how you get it, what to do when you do get it, and how to protect your company's most valued asset: your data.
- Define what ransomware is and the ways you can get it
- Use real-world examples of recovery from ransomware infections
- Provide 4 steps to help prevent or minimize its impact on your association or business.
10:15 am - 11:15 am Breakout Sessions
Breakouts are sponsored by Bradenton Area CVB, St. Augustine, Ponte Vedra & The Beaches VCB and The Beaches of Fort Myers & Sanibel
How to Create a Successful Association Podcast
More information coming soon
Performance Beyond Gold: Bettering Your Best
 Delatorro McNeal, CSP
Life gives us one invitation every day: “Will you be better today than you were yesterday?”
Top professionals in any industry possess unique and distinctive mindsets that drive their actions, behaviors and habits, which ultimately lead to stellar results. Delatorro teaches the psychology and methodology that top performers use to “Better their Best” consistently for explosive sales, stellar member service, and rock-solid leadership.
Participants will learn how to:
- Develop the emotional muscle to strive for Peak Performance daily
- Think creatively towards their work and infuse more passion
- Increase their commitment to personal excellence
- Lead within the organization with a greater sense of purpose and certainty
A Proactive Approach to Member Retention
 Carrie Millar, MBA, CAE
Are you spending all your time and energy on recruiting new members but not focusing on keeping the ones you have? Associations often take a reactive approach to member retention – reaching out to members after they have already cancelled (not renewed) their membership. This may be too late.
Learn how to proactively reach out to your members and address issues that may lead them towards cancelling. Keeping them engaged at crucial touch points can boost your renewal rate and increase your retention.
- Create and implement a successful annual renewal campaign to members
- Integrate the renewal campaign along with other annual touch points to increase retention
- Identify the key members that need to be included in annual renewal campaign using your AMS
11:30 am - 1:15 pm Closing Keynote and Awards Luncheon
Mastering the Chemistry of Change: Empowerment to Unleash Your Inner Rock Star
 Cassandra Worthy
What does change mean to you? Do you fear or embrace it? How can you - as an individual Change Enthusiast - guide your company into change? And what about turning your fear into power?
Imagine a workforce where 9 out of every 10 employees were fully engaged, inspired, and performing at their peak in spite of significant shifts happening around them. Cassandra’s message and Change Enthusiasm® strategy will help make that a reality for you. #WeAreChangeEnthusiasts
1:15 pm Adjourn
FSAE 2020 Annual Conference | July 15-17 | Hilton Orlando Bonnet Creek
See you next year!
Save the Date: July 7-9, 2021 | Boca Raton Resort & Club
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