Program at a Glance  |  Keynotes  |  Speakers  |  Full Program: Wednesday / Thursday / Friday

Friday, July 12

8:30 am - 9:30 am  Breakfast & Coffee Station
Sponsored by OPAL Collection Properties

9:00 am - 10:00 am   Breakout Sessions 

Strength Based Leadership: The 10-80-10 Principle
Sunjay Nath

The 10-80-10 Principle increases your performance and results by focusing your energy and efforts on highest yielding activities. Individuals and teams can operate at a dynamic level. Every person or group already exhibits behaviors that are Top 10 (percent) - those behaviors that lead to high performance and achievement. What people lack is the knowledge and a framework to consistently operate at that dynamic Top 10 level. The 10-80-10 Principle program provides a methodology to reward and grow Top 10 behaviors and neutralize Bottom 10 actions.

• Save time by focusing on the "right" activities
• Increase team cohesion by increasing output with fewer resources
• Create a healthier organization culture by cultivating and training toward team member's strengths - which increases job satisfaction and reduces turnover

Avoid Social Media Overload
Corey Perlman

Experiencing Social Media Overload?!?! Good News - you don’t need to be on SnapChat! Or any other social media site not delivering results to your association or its members. Learn not WHY, but HOW to use Facebook and LinkedIn to build membership and increase retention. This will be a hands-on, tactical session focused on proven strategies from Corey's 10+ years as the owner of a digital marketing agency.

• How to use Facebook and LinkedIn to build membership and increase retention.
• How to create content that delivers consistent value to your members.
• How to use social media groups to exponentially increase the value of membership.

Designing Attendee Experience from Invitation to Check-In
Tonisha Landry

Have you identified one key motivator that brings an attendee to your event? When does the event experience really begin? As event enthusiasts, we know the red carpet is a renowned mark of an extravagant affair, however as a planner, how much consideration have we given to the attendee’s road to the red carpet? From the invitation and first promotional ad to check-in and execution, a cleverly designed approach enhances the overall event experience. Join me for an engaging session and a dive into planning the experience before the experience.

• Explore the pre-planning marketing questions you should ask in advance of your next event.
• Examine the key considerations that will set your marketing plan in motion during the implementation phase.
• Identify the action steps post-activity designed to make the most of your marketing efforts in the short- and long-term.

10:15  am - 11:15 am   Breakout Sessions

Member Retention Secrets of the For-profit Subscription Boom
Robert Skrob, CAE

Consumers everywhere are choosing subscriptions stimulating the growth of subscription-based businesses at 9-times the S&P 500 average rate. This boom has generated new innovations in member retention. These for-profit companies are testing value, connection, movement and recognition to see what helps make members stick. How can you capitalize on this for your organization? In this session, Robert will “pull back the curtain” to reveal how you can swipe what for-profit subscription companies do to attract and retain more members, break through growth plateaus and increase recurring revenue.

• Understand what "value" really is to your members. 
• Recognize how to deliver value in a way that members will eagerly pay for. 
• See the value of a new member "On Ramp" that welcomes new members, gets them up to speed and improves your first-year retention rates.

Results-Driven Event Marketing for the Discerning Attendee
Scott Oser & Aaron Wolowiec, MSA, CAE, CMP, CLEA, CTA, CTF/QT

Capturing your industry’s slice of meetings revenue requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. During this session, examine each phase of this three-part marketing plan, along with simple application ideas to jumpstart your journey.

• Explore the pre-planning marketing questions you should ask in advance of your next event
• Examine the key considerations that will set your marketing plan in motion during the implementation phase. 
• Identify the action steps post-activity designed to make the most of your marketing efforts in the short- and long-term.

Stop Acting Your Age: Generations in the Workplace
Matt Havens

If you’ve listened to any other discussion about generational issues at work, then you’ve undoubtedly been told there are four distinct generations operating side-by-side in today’s working world. You may have also been told that you need to just deal with all these different people, because they’re not going away and they’re not going to change how they operate. If that advice suits you, fantastic. However, there is a simpler way of looking at your own generational picture. Learn how to understand, recognize, and resolve every generational issue facing today’s workforce. (That’s no exaggeration)

• Replace the complicated four-generation model with a workable dichotomy between older, more experienced workers and their younger, less-experienced counterparts
• Understand the key cultural, technological, and social changes that have conspired to create a disconnect between team members from these two generations
• Walk away with several immediately applicable strategies to address and eliminate problems caused by the disconnect mentioned above

11:30 am - 1:15 pm  Closing Keynote and Awards Luncheon

Luncheon Sponsored by Hilton Orlando Bonnet Creek

Meeting Your Challenges to Be Your Best
Dave Carey

Success comes not so much as a result of overcoming adversity, but as a result of using that adversity creatively.  Motivational speaker drawing from his experiences as a POW, Captain Dave Carey brings a positive and up-beat message about being your best—doing your best. There is power stored within each of us that adversity can help unlock, and Dave's profound, motivating ideas help you learn to face hard choices - successfully.

1:15 pm   Adjourn

Registration Now Open