Program at a Glance  |  Keynotes  |  Speakers  |  Full Program: Wednesday / Thursday / Friday

Friday, July 13

8:30 am - 9:30 am  Breakfast & Coffee Station Sponsored by OPAL Collection Properties

9:00 am - 10:00 am   Breakout Sessions 

"Say Yes to the Address!" Connecting and Prospecting with Social Media - Linley + Lauren

Learn how to harness the power of email addresses on Facebook and Instagram with this engaging workshop from social smarties Linley+Lauren. Bring your customer email addresses (and your computer) and we'll take care of the rest. You'll have hands on instruction in how to upload your address lists and create custom audiences on the platforms' ad manager to reach your members in their feeds. Also, see how to use those emails to create look-alike audiences that will bring even more members to your association.

  • Learn to create custom audiences on Facebook using your membership emails. 
  • Learn to create look-alike audiences from your current membership emails. 
  • Learn strategies to reach those audiences with Facebook and Instagram advertisements.

 CMP Credit: 1 hour Marketing


Using Improv Techniques for Decreasing Stress in an Un-Funny World
Jessica Brustad

Apply the rules of Improv comedy to adjust to change and decrease stress. Both organizationally and personally, Jessica will review tips, tricks and exercises to help create a lasting approach to dealing with strategy shifts, stress, uncomfortable feelings, and more.  

Learn how to adapt, shift, and respond positively in the moment instead of reacting, hesitating, or worst of all avoiding. Jessica’s mindful practices as well as the rules of Improv provide a framework for a true lifestyle approach as opposed to a temporary quick fix. What’s more, she might even make you laugh!

How to Start a Conversation and Overcome the Fear of Investing your Association’s Funds - Panel Discussion
Facilitated by Barney Bishop, III 
Panelists: Alicia Bryan, CFA, CAPTRUST Financial Advisors; Sue Fern, Fern Management Services; John Frady, MBA, Boyd Watterson Asset Management; Liza McFadden, MA, Liza & Partners

A clearly articulated investment policy can help small-to-medium sized organizations and foundations reach their growth goals. Panelists will discuss Conquering the Fear of Investing; A CEO’s Perspective on Investing; Next Best Step’s after Deciding to Invest; and How the Investment Committee Process Works.


10:15  am - 11:15 am   Breakout Sessions

Influence: The Art & Science of Changing Minds 
Steve Hughes

Association leaders are called upon daily to overcome contrary opinions, implement new policies, and provide trustworthy leadership. "Influence" unlocks the proven strategies your members need to change minds and get things done in today's economy.

  • Discover the two elements you must have to win over any skeptic
  • Know when to push or pull based on the mindset of the people you're trying to persuade.
  • Leave much of the conventional wisdom about changing minds behind. (Most of it doesn’t work anyway.)


29 Tech Tools to Create Cool Content for Social Media
Beth Ziesenis, Your Nerdy Best Friend

The most popular posts on social media are pictures and videos, and with a few easy (and free!) tech tools, you can transform your messages into share-worthy graphics that will put your organization out in front.

  • Make professional-level multimedia pieces in less than two minutes
  • Add depth and interest to your boring social media posts
  • Transform ordinary photos into works of art
  • Create infographics for little or no cost

 CMP Credit: 1 hour Marketing

Maximize and Re-Energize your Association’s Governmental Affairs 
Facilitated by Paul A. Ledford, CAE, DPL

Panelists: Lena Juarez, FL Agritourism Assn; and Jon Johnson, Johnson & Blanton

Do you struggle to get your members involved and excited about the Legislative and Regulatory policies your Association is working on?  Join three of the leading government advocates in our state to discuss how to energize your grassroots lobbying efforts and political contributions. The panel will also examine the best ways to communicate your legislative priorities and mission to your members. 

This session has something for all Executives whose Associations are involved or want to be involved in the legislative process.


11:30 am - 1:15 pm  Closing Keynote and Awards Luncheon

Luncheon Sponsored by Visit Jacksonville & the Beaches
Closing Keynote Sponsored by Partners in Association Management

The Epic Advantage - How to Get What You Want Without Losing What You Love - Jerome Wade, CSP


Life is filled with endless deadlines, unreasonable demands and all-consuming dilemmas. For many, the pursuit of success and the drive to achieve can lead you to perform at an unsustainable pace - putting at risk the very things you love. But it doesn’t have to be that way. Stay at the top of your game while beating burn out and conquering fatigue. 

Learn the hidden causes of leadership fatigue and refuel your personal and professional passions.
CMP Credit: 1 hour Project Management

1:15 pm   Adjourn


Register Now

FSAE 2018 Annual Conference | July 11-13 | Fort Lauderdale Marriott Harbor Beach Resort & Spa