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Program at a Glance | Keynotes | Speakers | Full Program: Wednesday / Thursday / Friday
Friday, July 138:30 am - 9:30 am Breakfast & Coffee Station Sponsored by OPAL Collection Properties
9:00 am - 10:00 am Breakout Sessions"Say Yes to the Address!" Connecting and Prospecting with Social Media - Linley + Lauren
Learn how to harness the power of email addresses on Facebook and Instagram with this engaging workshop from social smarties Linley+Lauren. Bring your customer email addresses (and your computer) and we'll take care of the rest. You'll have hands on instruction in how to upload your address lists and create custom audiences on the platforms' ad manager to reach your members in their feeds. Also, see how to use those emails to create look-alike audiences that will bring even more members to your association.
CMP Credit: 1 hour Marketing
Using Improv Techniques for Decreasing Stress in an Un-Funny World
Apply the rules of Improv comedy to adjust to change and decrease stress. Both organizationally and personally, Jessica will review tips, tricks and exercises to help create a lasting approach to dealing with strategy shifts, stress, uncomfortable feelings, and more. Learn how to adapt, shift, and respond positively in the moment instead of reacting, hesitating, or worst of all avoiding. Jessica’s mindful practices as well as the rules of Improv provide a framework for a true lifestyle approach as opposed to a temporary quick fix. What’s more, she might even make you laugh! How to Start a Conversation and Overcome the Fear of Investing your Association’s Funds - Panel Discussion
A clearly articulated investment policy can help small-to-medium sized organizations and foundations reach their growth goals. Panelists will discuss Conquering the Fear of Investing; A CEO’s Perspective on Investing; Next Best Step’s after Deciding to Invest; and How the Investment Committee Process Works.
10:15 am - 11:15 am Breakout SessionsInfluence: The Art & Science of Changing Minds
Association leaders are called upon daily to overcome contrary opinions, implement new policies, and provide trustworthy leadership. "Influence" unlocks the proven strategies your members need to change minds and get things done in today's economy.
29 Tech Tools to Create Cool Content for Social Media
The most popular posts on social media are pictures and videos, and with a few easy (and free!) tech tools, you can transform your messages into share-worthy graphics that will put your organization out in front.
CMP Credit: 1 hour Marketing Maximize and Re-Energize your Association’s Governmental Affairs
Panelists: Lena Juarez, FL Agritourism Assn; and Jon Johnson, Johnson & BlantonDo you struggle to get your members involved and excited about the Legislative and Regulatory policies your Association is working on? Join three of the leading government advocates in our state to discuss how to energize your grassroots lobbying efforts and political contributions. The panel will also examine the best ways to communicate your legislative priorities and mission to your members. This session has something for all Executives whose Associations are involved or want to be involved in the legislative process.
11:30 am - 1:15 pm Closing Keynote and Awards LuncheonLuncheon Sponsored by Visit Jacksonville & the Beaches
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Jessica Brustad
Facilitated by Barney Bishop, III 
Steve Hughes
Beth Ziesenis, Your Nerdy Best Friend
Facilitated by Paul A. Ledford, CAE, DPL