Program at a Glance  |  Keynotes  |  Speakers  |  Full Program: Wednesday / Thursday / Friday

Full Program

Thursday, July 11

8:00 am – 9:00 am  Leadership Breakfast 

Start your day with a hot, plated breakfast and networking while learning more about the FSAE and Foundation Leadership.
Breakfast Beverages sponsored by Daytona Beach CVB and Ocean Center Daytona Beach

9:00 am - 10:00 am   Breakout Sessions

Power Your Publication: Redesign With Your Goals in Mind
Sarah SainSarah Sain

Your association’s publication is one of the most important communication channels you have for your members. Do you know if you are leveraging its content and design in the most effective way? At the end of this session, you will understand the key indicators to decide if it’s time for a content and design revamp. You'll also learn the steps of a successful redesign, and what to evaluate, measure and consider post-launch to ensure you stay on track and achieve your association’s goals.

  • Learn indicators that show it’s time for a content and design revamp of your publications
  • Learn a step-by-step process for an effective content and design update – from implementation to post-launch performance measurements
  • Learn how to evaluate and measure the performance of the revamp after its launch
CMP Credit: 1 hour Marketing


Event Safety & Security - Panel Discussion
Facilitated by Susan Williams

Panelists: Crissy Tallman, CAE, CMP, Director of Conventions & Continuing Education at FL Dental Association; Tyra H. Hilliard, ESQ, PhD, CMP, Speaker, Attorney, & Professor; Eleanor Warmack, CAE, Executive Director of FL Recreation and Parks Association; Aisha Alami, Director of Security at the Hyatt Regency Jacksonville; Susan Williams, Vice President of Guest Experience at Visit Tampa Bay

The safety of your event attendees is a top-of-mind concern for all organizations. As an Association Executive, your team’s reaction and action in the face of an emergency can and should be carefully planned. In this session you will hear first-hand from industry thought leaders on best practices for advance planning, on-site preparedness and in-the-crisis-moment action.  

  • Discuss and review and general safety and security plans for meetings and events
  • Review areas of concern for meeting planners to be able to work out their own safety plan
  • Hear lessons learned and improvements made to their safety and security plans

CMP Credit: 1 hour Risk Management

Scoring Your Board of Directors: A Self-Assessment
Lowell AplebaumLowell Aplebaum, CAE, CPF

As Board members are elected to and rotate off their term of service, we rarely take the opportunity to step back and reflect on the Board as a whole. This session will provide an assessment framework to help you evaluate the current health of your Board, better recognize where your strengths are serving you well, and identify opportunities for refinement and greater impact.

Together we will explore communication approaches, focused strategic input and dialogue, board development, and creating a connected Board culture.

10:00 am - 10:45 am -  Networking Break   

10:15 am - 10:30 am  - Micro-Session: Credentialing, Certificate Programs, to Micro-Learning

Facilitated by Adrienne Segundo, IOM
What do credentialing, certificates and micro-learning all mean? This short, facilitated discussion examines education trends that associations can use to expand your offering and value to your members.

10:45 am - 11:45 am  Breakout Sessions

Views from the Circle: An Inside Look at Ways to Make Meetings Work
Presented by the Associate Advisory Committee (AAC)  

Join us for a favorite FSAE Conference session with your Associates Advisory Committee. Views from the Circle will give all of us an inside look at different ways to address the issues we all face on the job. Executives and associates will compare points of view – around the circle – and then offer best suggestions to our entire group. This is ALWAYS a standing-room-only educational event, so put it on your calendar now! 
CMP Credit: 1 hour Meeting or Event Design

Wartime vs Peacetime Leadership: Practical Steps to Leading in Different Seasons
Mark SedgleyMark Sedgley

Whether it’s your personal or professional life, we all experience the ebb and flow of peaceful and conflicting seasons. But is there a difference in the way you should lead in these seasons?

Leaders have to be able to recognize the difference between what works in times of “peace” and what works in times of “war.” Check out our session to learn when you should change gears as a leader and what to do once you are in the warzone! Discover how to be the leader your organization needs, no matter what season you're up against.

Diversity, Equity & Inclusion Toolkit: Your Framework for Success
Adrienne BryantPanel Discussion Facilitated by Adrienne Bryant, CAE
Presented by the Diversity, Equity & Inclusion Committee

Panelists: Richard Brown, CAE, Director of Finance and Client Relations at the Center for Fine Arts Education; Liane Giroux, CAE, Research Analyst for the FL League of Cities; and Samadhi Jones, Member Services Manager for the Florida Court Clerks & Comptrollers

We know having diverse and inclusive organizations are important for many reasons. The biggest question we find ourselves asking is how. How do we start and further initiatives and programs within our own organizations? The FSAE Diversity, Equity & Inclusion Committee is here to help. Learn how to start (and continue) the conversation and actions your leadership and membership can take to build a stronger inclusive organization with the DEI Toolkit! 

12:00 pm - 1:30  General Session- Powered Productivity: Tech Tools You Need to Get Stuff Done

Beth Z - Your Nerdy Best FriendBeth Z – Your Nerdy Best Friend

Luncheon Sponsored by Visit Tampa Bay
Keynote Sponsored by  Partners in Association Management

You love being a leader at work, but keeping on top of everything is exhausting! The right technology can give you back your time and your sanity... you just need a Nerdy Best Friend to share the perfect tools. Join Author Beth Z, Your Nerdy Best Friend, for a fast-moving, laugh-filled session chock full of technology tools and apps that you can start using immediately to help you...

  • Automate tasks and save time with shortcuts and background functions.
  • Stay safe online for you and your association.
  • Streamline your communication to avoid email overload and inbox implosions.
CMP Credit: 1 hour Meeting or Event Design


1:45 pm - 2:45 pm    Breakout Sessions

I Wish I Knew Then...  Panel Discussion
Suzanne NeveFacilitated by Suzanne Neve

Panelists: Jaime Caldwell, President for South FL Hospital & Healthcare AssnFran Gilbert, CAE; President & CEO for Starfish Management Solutions; Ryan Tucholski, CAE, RCE; CEO of West Volusia Assn of REALTORS

This Fireside chat with industry veterans looks at how Executives got where they are - and shares mistakes made and lessons learned along the way. Learn first-hand advice from Association Executive Directors on their journey to the C-Suite.


Sales Strategies and Techniques for Non-Sales People: 3 Simple, Actionable Tips to Increase Your Non-Dues Revenue
Charles PopperCharles Popper

Association executives and staff wear many different hats, including the one for revenue generation that so often not their core competency area. This session will help busy association executives convert your industry suppliers to advertisers/sponsors with actionable tips to improve three key areas of your sales process. Audience members will be asked to volunteer their association for a quick assessment of how well their website tells their sales story to a potential advertiser/sponsor.

  • Ask your prospects the right questions to meet their needs
  • Create a slam-dunk sales story for your organization
  • Build marketing and sales muscle to go beyond product and pricing


Understanding Difficult Contract Clauses – The Big Three
Tyra HilliardTyra W. Hilliard, ESQ, PhD, CMP

Performance clauses like attrition and cancellation are challenging to negotiate and sometimes expensive to exercise. Force majeure is the very definition of a “grey area.” Using provided scenarios, as well as examples from the audience, we’ll talk about the law that supports (and doesn’t support) common contract language and minor changes in wording that can yield huge dividends in protection.

  • Evaluate attrition clauses to ensure you are getting credit for all you should be, and that you aren’t paying more than the hotel is legally entitled to in attrition fees
  • Apply the principle of mitigation to performance clauses and understand why it is fine to ask for something you may not be legally entitled to
  • Modify force majeure clauses with a time element to allow adequate opportunity to relocate a meeting if necessary
CMP Credit: 1 hour Project Management


2:45 pm - 3:30 pm   Networking Break - Silent Auction Final Bidding
Sponsored by Feathr


3:45 pm - 4:45 pm  Breakout Sessions

(R)evolution of the Trade Show 
Lowell Aplebaum - Aaron WolowiecLowell  Aplebaum, CAE, CPF; and Aaron Wolowiec, MSA, CAE, CMP, CLEA, CTA, CTF/QT

Our association’s tradeshows have great potential - to be a nexus of solution discovery and trend spotting, to be community hub for forming new professional relationships with those that will be a future partner for your organization, to be a steady source of value and revenue for the hosting association. We know that the same-old, same-old of aisles and 10x10 booths is no longer cutting it. Based on their new e-book - Tradeshow (R)evolution - 50 Attendance & Growth Strategies, Lowell Aplebaum & Aaron Wolowiec will lead you through an experience design methodology that taps into new models for what our tradeshows could be.
CMP Credit: 1 hour Project Management


Change Culture, Change Outcomes 
Tony MooreTony Moore, MS, SHRM-SCP

Employee disengagement, departmental silos, and turnover has an effect on your bottom-line. So does elevating an already good culture to a level of excellence. “Change the Culture, Change the Outcomes” is a highly entertaining, thought-provoking, and actionable session that provides you with the pathway to release untapped employee potential, increase performance, and make culture a force multiplier.

  • Learn how to convert organizational values into action
  • Learn how to make culture change stick
  • Learn how to leverage culture to improve performance


10 Tips for Effective Crisis Communications 
Cheryl StopnickCheryl Stopnick 

Someday, when you least expect it, “it” could hit the fan. The good work that has built your association’s reputation can be gone in an instant when a fiscal or physical crisis threatens. Sachs Media Group’s Cheryl Stopnick will walk audience members through an interactive and informative presentation of the top 10 tips for effective crisis communications packed with real-world examples and meaningful takeaways. The session will cover what to do during the initial hours and impact when a crisis hits to help you avoid misinformation, uninformed media coverage, and damage to your brand and reputation. 
CMP Credit: 1 hour Risk Management


Networking Events


7:00 pm - 10:00 pm   Conference Gala Reception & Dinner Sponsored by Hyatt Regency Jacksonville Riverfront

10:00 pm   Young Professionals Afterglow - All invited. Drinks on your own. 


>> Friday >>


Registration Now Open

FSAE 2019 Annual Conference | July 10-12 | Hyatt Regency Jacksonville Riverfront