In June, the FSAE Board of Directors voted to move the Annual Conference to a fully virtual eventThis was a difficult decision for everyone, with the health and safety of our attendees, FSAE staff and hotel employees paramount in the Board’s decision.  Join us July 28-30 for Pivot 2020: FSAE Virtual


Program at a Glance  |  Keynotes  |  Full Program: Wednesday / Thursday / Friday

Full Program

Thursday, July 16

8:00 am - 9:00 am  Leadership Breakfast 

Start your day with a hot, plated breakfast and networking while learning more about the FSAE and Foundation Leadership.
Breakfast Sponsored by Visit St. Pete Clearwater; Program Sponsored by MemberClicks; Breakfast Beverages sponsored by Daytona Beach CVB and Ocean Center Daytona Beach

9:00 am - 10:00 am   Breakout Sessions

Breakouts are sponsored by Bradenton Area CVBSt. Augustine, Ponte Vedra & The Beaches VCB and The Beaches of Fort Myers & Sanibel

The Data Behind Digital Marketing and Attendance Growth
Aidan AugustinAidan Augustin 

Most consider marketing a soft science where gut feelings and bright colors rule the day. Digital marketing, however, offers a wealth of data. We've extrapolated the patterns and are excited to present you with quantitative measurements of the effectiveness of each digital marketing channel. See the compiled results of thousands of event campaigns, including ad impressions, registrations earned, CPA, and ROI numbers.

This presentation is for association leaders with a passion for growing their events, increasing their membership and, above all, hard data. Association leaders will leave with strategic future digital marketing efforts based on the data presented.

Band-Aids to Bad Guys
Alan KleinfeldAlan Kleinfeld, CMP, CMM, LEO, MTA

Acts of violence against large gatherings of people are becoming more commonplace. It’s not a matter of if it’ll happen to your group, but when. We can’t prevent all security risks, but we can mitigate many things and learn how to react when safety is an issue. What are you doing to make your conferences and meetings safer and more secure? Are you doing it the right way? Band-Aids to Bad Guys gives attendees an idea of the scope of planning it takes and why a safety mindset from the minute you begin to plan your event is invaluable.

  • Apply an overview of safety
  • Educate and engage staff and coworkers
  • Develop input you need from stakeholders


How to be the Organization Your Employees Never Want to Leave
Bennett NapierBennett Napier, M.S., CAE

The majority of the U.S. workforce (51%) is not engaged, according to Gallup's State of the American Workplace report. This is happening at the same time that all employers are in a War for Talent, both recruitment and retention.

This session provides an overview of employment trends from sources like Inc. Magazine, Gallup and Best Companies. In addition, Bennett gives attendees management tools and practices that can be applied in your organization related to wellness, culture and engagement. 


10:00 am - 10:45 am -  Networking Coffee Break   
Sponsored by Greater Miami CVB


10:45 am - 11:45 am  Breakout Sessions

Breakouts are sponsored by Bradenton Area CVBSt. Augustine, Ponte Vedra & The Beaches VCB and The Beaches of Fort Myers & Sanibel

Capturing the Voice of the Member to Fuel Engagement
Dave WillDave Will

You're flooded with transactional and behavioral data, but you still struggle to understand "why" your members do what they do. There's a missing piece to the member life-cycle puzzle; THEIR voice, THEIR feedback. In this session, we'll learn how to capture "The Voice of the Member," and take action with the feedback using it to improve retention and engagement throughout the member journey.

  • How to capture the "Voice of the Member”
  • How to incorporate feedback into every stage of the customer journey
  • How to personalize member interaction and take action on sentiment data
  • How other associations are driving retention and satisfaction with feedback


Why Leaders Fail and the 7 Prescriptions for Success
Mary KellyMary Kelly, CSP, PhD

Thousands of leadership programs tell you how to be a great leader. Far fewer delve deeper into the surprisingly common mistakes supervisors, managers, and even CEOs unknowingly make that derail their teams' effectiveness and productivity.

Mary Kelly examined data from over 100,000 employee surveys to pinpoint the 7 most common reasons some business professionals fail while others are so successful. Whether in your first year of management or your 30th, the 7 Prescriptions for Leadership Success shows participants hidden pitfalls and how to avoid them.

  • Gain insight into behaviors that may be sabotaging the loyalty of your direct reports
  • Understand why your top talent may not be performing up to their potential
  • Gain tools to help you align team goals with the organizational mission
  • Gain awareness of how you are perceived by your direct reports, peers and supervisors


Feel Better, Think Better - Mindfulness & Meetings 
Giovanni RoselliGiovanni Roselli

Presented by the FSAE Associate Advisory Committee

Sitting in a conference all day can be a tough task. Loss of focus, sleepiness and disengagement are common for attendees. With so much important information to be disseminated, are there some physical strategies that can be implemented to help? This session takes a look at what goes into keeping an audience (or simply yourself!) engaged through the lens of health, fitness and wellness.

Learn what is trending in the fitness and wellness spaces, and how to utilize these trends to optimize performance and focus. Explore nutritional strategies that enhance cognition and concentration. 


12:00 pm - 1:30  General Session- Strength-Based Leadership: The 10-80-10 Principle 
Sunjay NathSunjay Nath, MBA, CSP, HoF

Luncheon Sponsored by Visit Tampa Bay
Keynote Sponsored by  Partners in Association Management

Increase your job performance and results while reducing your stress with the 10-80-10 Principle. Delivered in a high energy, high content and highly humorous manner, the 10-80-10 Principle is a framework that allows you to focus your energy and efforts on your highest yielding activities and operate at a dynamic level. Every person or group already exhibits behaviors that are Top 10 (percent) – those behaviors that lead to high performance and achievement. What people lack is the knowledge and a framework to consistently operate at that dynamic Top 10 level. The 10-80-10 Principle program provides a methodology to reward and grow Top 10 behaviors and neutralize Bottom 10 actions. 

  1. Save time by focusing on the “right” activities
  2. Increase team cohesion by increasing output with fewer resources
  3. Create a healthier organization culture by cultivating and training toward team member’s strengths, which increases job satisfaction and reduces turnover


1:45 pm - 2:45 pm    Breakout Sessions

Breakouts are sponsored by Bradenton Area CVBSt. Augustine, Ponte Vedra & The Beaches VCB and The Beaches of Fort Myers & Sanibel

Giving Up Old Social Media Habits: Building Sustainable Practice after Facebook Armageddon 
Steve VroomanSteven Vrooman, PhD

Since "Facebook Armageddon," and the 9 algorithm changes since January 2018, many nonprofit associations are seeing the bottom drop out of their organic reach on social media. Instagram is likewise beginning to constrict views. Yet most of the advice (Post daily and mine the data! Trending hashtags! Memes! Hire a teenager!) social media gurus peddle is outdated and points to a product they sell to help. If social media no longer is tamed by these "hacks," what is left to build effective, sustainable content?

  1. Get a needed update on how social media companies have pivoted in their hustle and what that means for us
  2. Learn how and why to pivot to mission-based interactive storytelling (post less but better, deeper)
  3. Take part in shared workshop where we analyze association social media live and crowdsource some solutions.


Advocating for Yourself - Panel Discussion
A Repeat Performance from the 2019 Women's Summit
Rachel LuomaFacilitated by Rachel Luoma, MS, CAE
Panelists: Linda Bond Edwards; Krystal Ferm, CMP; Allison Harrell, CPA; and Suzanne Neve

As women, we often advocate for others and don't think twice about fighting for what our children/partners/parents need. But we're not often as diligent when it comes to standing up for ourselves to get what we need. This interactive discussion with our panelists of power-women will feature tips and advice on topics like:

  • Negotiating Salary
  • Career Advancements
  • Benefits
  • Work-Life Balance
  • How to Ask for What You Want


Micro-Credentialing, Micro-Learning, Digital Badging - What Does All This Mean?
Adrienne and Keith SegundoAdrienne Segundo, IOM and Keith Segundo

Are you like many other association professionals trying to grasp at all the latest buzz words – Micro-Credentialing, Micro-Learning, and Digital Badges? Reach no more! Join us as we discuss the emerging trends in the certification/education space. We will discuss ways to increase the value of your educational offering by understanding and incorporating these trends.

  • Learn about micro-credentialing and how to evaluate if your program should adopt this type of program
  • Understand the key features of a micro-learning program and how to build this learning style into your education catalog
  • Learn how to incorporate digital badging as a recognition mechanism for your learners


2:45 pm - 3:30 pm   Networking Break - Silent Auction Final Bidding


3:45 pm - 4:45 pm  Breakout Sessions

Breakouts are sponsored by Bradenton Area CVBSt. Augustine, Ponte Vedra & The Beaches VCB and The Beaches of Fort Myers & Sanibel

7 Ways to Communicate with Your Members
Pete ZimekPete Zimek

How many times have you heard a member complain, “I never get your emails”? You have the right email address, so how could they possibly miss them? The answer is that they’re not being delivered. Email providers have a new definition of spam that likely now includes you. The drip marketing campaign that was all the rage in 2010 is now a one-way ticket to spam in 2020. Every day, associations across the United States unknowingly commit the 7 Deadly Sins of email. You don’t have to fall victim to these email "sins" any longer. Join us for a can’t miss opportunity to rethink your communications strategy and better connect with your members.


Backstage Tour: How to Turn Your General Session into a Polished Production 
Tara LiaschenkoTour Guides: Tara Liaschenko, CMM; Jan Weldon and David Damron

Anyone can order projection screens, a sound system and add stage lights but turning your general session room into an attendee experience requires more than you’ll find on an order sheet. If you ever wondered what goes into polished productions like the FSAE Annual Conference General Sessions, this unique session will deliver!

Come behind the scenes with Tara Liaschenko and Jan Weldon (The Link Events) and David Damron (American Audio Visual), and see firsthand how it all gets planned and executed through the tech and logistics you don’t see from your seat in this exclusive backstage tour.


Implicit Bias Facilitated Discussion
Megan DasbachMegan Dasbach, MT-BC
Presented by the FSAE Diversity, Equity & Inclusion Committee

Implicit bias refers to the attitudes or stereotypes that affect our understanding, actions and decisions in an unconscious manner. Everyone has them. This session will provide an overview of what implicit biases are and how we develop them over time. Individuals will gain an appreciation of unconscious bias, a refreshed sense of self, and a deeper understanding of how we can challenge our assumptions of others on a daily basis.  


Networking Events


7:00 pm - 10:00 pm   Conference Gala Reception & Dinner Sponsored by Hilton Orlando Bonnet Creek

10:00 pm   Young Professionals Afterglow - All invited. Drinks on your own. 


>> Friday >>


REGISTER NOW - risk-free

FSAE 2020 Annual Conference | July 15-17 | Hilton Orlando Bonnet Creek