Program at a Glance  |  Keynotes  |  Speakers  | Full Program: Wednesday / Thursday / Friday

Thursday, July 12

8:00 am – 9:00 am  Foundation & Awards Breakfast 
Sponsored in Part by Bradenton Area CVB

Start your day with a hot, plated breakfast and networking while learning more about the FSAE Foundation. The 2018 Association of the Year and 2018 Supporting Associate Organization of the Year Awards will also be presented during breakfast.

9:00 am - 10:00 am   Breakout Sessions

Talent Management Trends in an Age of Disruption
Mark Sedgley

Gone are the days of the traditional 9-5 work day. Brick and mortar offices are giving way to a virtual workforce, flexible schedules, and greater employee expectations. Today's workforce is well-educated, and competition for top talent is ever-increasing. To attract highly talented people, your association benefits must remain competitive to best support productivity, job satisfaction and retention. Explore shifting trends in the fight for talent looking at topics such as work-life-balance, wellness programs, results-only performance reviews, professional development stipends, mentorship and more.

  1. Learn how to identify key talent management trends that will work (and not work) for your organization.
  2. Understand what small organizations can do to equip themselves for success in talent acquisition.
  3. Gain best practices on how to align your culture with your operational human resources strategy.

Lead Your Evolution 
Judson Laipply

Everything Changes. Not everything evolves.
Associations executives must not fall into the trap of changing for the sake of changing. Instead seek out strategic choices to lead your organization's evolution. Learning how to turn adverse reactions to change into anticipation is one of the most important shifts we can make to become the evolutionary leaders our associations need.

  • Learn an easy-to-follow template for making presentations.
  • Strategies for determining the needs of an audience
  • Learn a simple method for creating content

Utilizing Technology to Run Your Organization
Amy Smythe Harris

Get inspired with technology that can help you run your teams more efficiently, meet modern expectations and better communicate with your members and your staff. Solutions include Evernote, paperless scanning programs, and project management apps like Trello, Slack and Wunderlist. Plus learn about delayed and mass text messaging apps and email organizational tools.
CMP Credit: 1 hour Project Management


10:00 am - 10:45 am -  Networking Social (Break) Sponsored by DoubleTree by Hilton Orlando SeaWorld


10:45 am - 11:45 am  Breakout Sessions

Solution Circle: Mind-Mapping Your Challenges  
Facilitated by Cheryl James, Jeannie Power, CMP; and Jessica Walters 
Presented by the Associate Advisory Committee (AAC)  

This is not your typical brainstorming or commiseration session. Solution Storming is the brainstorming session reinvented. Using the collective knowledge of your peers, experience an enhanced, experiential, technology-charged brainstorming session. Through the use of collaborative co-creation and mind-mapping software you will not only obtain potential solutions to your challenges, but you have the opportunity to share your experiences and help your peers with their challenges. This is a solution-focused, problem-solving session that will provide everyone with multiple action options to take back to your organization. Solution Storming is a customizable shareable program that can be applied to your office, meeting or conference. So, let’s get 'storming! (Participants are encouraged and should be prepared to use tablets or smart phones during this program).

Learning Objectives:

  • Experience a new brainstorming technique using mind mapping software.
  • Learn how to apply this brainstorming technique to your office or meeting/conference.
  • Walkaway with your group mind-map to apply to your personal or professional life

Join your meeting planning peers to brainstorm and solve meeting industry challenges using movement and small group co-creation.
CMP Credit: 1 hour Meeting or Event Design

Unlock the Secrets of Member Engagement - Amanda Kaiser, MBA

More and more associations are struggling with engagement. Our business model requires that members join, attend courses, volunteer, speak, present, mentor, and lead. But all that talent and effort is hard to come by when members do not engage.

Based on in-depth interviews with over 345 members, learn how members from small to large associations become engaged.

- Hear how members articulate the barriers to engagement.
- Explore the specific value members need by member stage and learn about the experiences they want.
- Top insights will bring you right into our members’ experience.

Data Safety & Security
Amy Smythe Harris

In an increasingly technology-dependent world, we must work to both adapt and protect sensitive information both personally and for our organizations. At this session, attendees will explore data security strategies to prevent breaches and what to do if something happens.
CMP Credit: 1 hour Risk Management


12:00 pm - 1:30  Board Introduction Luncheon
Luncheon Sponsored by Visit Tampa Bay

Everyone is invited to lunch to hear from the Visit Tampa Bay “Crew” for more new reasons to visit the Bay area. Hear from the FSAE and Foundation leadership about what they have planned for your association in the coming year and welcome the 2018 -19 FSAE Board of Directors and Foundation Trustees. Make sure you take time to network with old and new friends over lunch. 


1:45 pm - 2:45 pm    Breakout Sessions

Associations Are the Key to an Inclusive Society - Panel Discussion
Facilitated by
Jim Zaniello and Featuring James Pogue, PhD
Panelists: Heather Armstrong and Veronica Catoe

Whether associations focus on inclusion internally – at the staff and governance level – or by focusing on ensuring a more inclusive workforce for the industries they serve, associations are at the forefront of ensuring a more inclusive society.  Building on the research from FSAE’s 2018 study on where associations are on the Inclusion spectrum, this session will include a panel of experts ready to tell their story and the story of the impact they have seen organizations achieve.

Understanding & Enhancing Event Security 
Jeff McKissack

This presentation looks at what can happen onsite as well as offsite, on-the-clock or off-the-clock, to blindside event planners and association leaders alike where attendee and even vendor security are concerned.

Despite cameras, alarms, access controls, and physical security, what are other considerations that associations need to take into account to enhance the safety and security of their events as well as their own staff?
CMP Credit: 1 hour Risk Management

Outsourcing Association Accounting Operations - Panel Discussion
Facilitated by Al Pasini, CAE
Panelists: Kathleen Brothers, CPA; Carroll and Company and Dan Holloway, CPA; Sanders, Holloway and Ryan

This session is designed for CEOs, COOs, and CFOs, of medium to small staff organizations who are wrestling with the appropriate checks and balances needed to assure foolproof ethical practices that meet with GAAP and Auditor reviews. Hear best practices and pick the brains of two expert CPA’s experienced in the world of association management. Discussions will include financial policy and reports, how and why to work with outside firms, and services available to free your limited staff time and resources.

2:45 pm - 3:30 pm   Networking Break - Silent Auction Final Bidding

3:45 pm - 4:45 pm  Breakout Sessions

4 Steps for Growing, Engaging, and Retaining Your Association Membership - Jan Spence

Learn the importance of having an integrated membership program that addresses the challenge of finding new members and engaging existing members. Drawing from her extensive experience working with associations, Jan will provide a 4-step process to grow and stay connected with their members. Participants will walk away with a fresh perspective of their growth plan for the association and gain concrete tools they can use to stay in front of members and engage with prospective members in a relevant, meaningful way.

- Apply 5 tips to develop rapport with existing and prospective members.
- Create an integrated membership plan if they don’t have one.
- Identify where prospective members are and how to best connect with them.

CMP Credit: 1 hour Marketing


Multimedia Jeopardy - How and Why You Should Tell Your Association's Story 
Heidi Otway, APR, CPRC

Test your knowledge and skills in this interactive session on the changing multimedia landscape, why local newsrooms still matter and how to use videos to tell your association's story. Participants will get insider tips on how to engage reporters, ways to create shareable videos on mobile devices, and a greater understanding of why storytelling reigns in 2018 and beyond. 
CMP Credit: 1 hour Meeting or Event Design


How to Elevate Your General Session and Captivate Your Audience
Facilitated by Tara Liaschenko, CMM
Panelists: David Damron, American Audio Visual; P. Christine Poole, CMP, ConferenceDirect; Crissy Tallman, CMP,  CAE, FL Dental Assn; Jonathan VanDyke, Event Show Productions;  Susan Williams, Visit Tampa Bay

Have you ever wanted your General Session to be as seamless, entertaining and smooth as programs you see on TV?  Do you want your audience so engaged that they retain more information and experience a higher ROI for your event? 

Well now’s your chance. This session will provide you with what’s and why’s of production using the FSAE Annual Conference as a case study.  Gain an understanding of the role that talent plays in successful production and interact with a panel consisting of a producer, talent provider, CVB and meeting planner to learn how to acquire talent in any destination and how do it cost effectively.  Bring all your burning questions around production and talent to this session. 
CMP Credit: 1 hour Meeting or Event Design


Networking Events

6:00 pm - 7:00 pm   Chairs’ Reception Sponsored by Fort Lauderdale Marriott Harbor Beach Resort & Spa

7:00 pm - 10:00 pm   Conference Gala & Dinner Sponsored by Fort Lauderdale Marriott Harbor Beach Resort & Spa

10:00 pm   Young Professionals Afterglow - All invited. Drinks on your own. 


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FSAE 2018 Annual Conference | July 11-13 | Fort Lauderdale Marriott Harbor Beach Resort & Spa