Location: Chart House, Tampa
7616 W. Courtney Campbell Causeway Tampa, FL  33607

Best Practices for Association Marketing

How can marketing and PR help you stand out in the crowd?  What strategies and tactics can help your association get noticed? Hear from agency pros and an association director who will share best practices and tips on what to do, and just as important, what not to do.  They’ll talk about such topics as branding, social media, email marketing, news media relations and focused personal outreach, all tied to a consistent message and quality content.

Panelists:

- Kyle Parks, Principal, B2 Communications

- Terry Zelen, Owner and Creative Director, Zelen Communications

- Siobhan O’Kane, Manager, Urban Land Institute Tampa Bay  

 Registration is FREE, lunch is on your own.  
The Tampa Roundtables are open to all FSAE Members.

Register Now

Our Speakers:

Kyle Parks is a cofounder and principal at St. Petersburg-based public relations agency B2 Communications, one of the top public relations agencies in the Tampa Bay area.

He focuses on both overall agency initiatives and client work for such companies and organizations as USAmeriBank, Colliers International, Revenue Management Solutions, Premier Eye Care, Lennar Homes and Metro Development Group. In addition to working with the news media, B2 helps clients tell their stories digitally through newsletters, blog posts and social media.

Terry Zelen is a seasoned Creative Director with more than 25 years of experience in advertising and marketing. As President and owner of Zelen Communications, Terry manages a team of designers, programmers, account management and print production personnel, cultivating their talents while ensuring the highest level of quality. He also serves as the point man for many of his clients.

 As one of the advertising pioneers who embraced today’s technology in its early stages, Terry embodies that rare breed of creative … deftly combining the importance of Branding and Strategic Thinking with design that’s both functional and easy to use. The results are products that work hard to meet clients’ marketing goals with the “Wow Factor.”

Siobhan O’Kane is Manager of the Tampa Bay District Council of the Urban Land Institute (ULI), a nonprofit education and research institute with a mission to provide leadership in the responsible use of land and in sustaining and creating thriving communities.  The ULI Tampa Bay District Council sponsors educational forums and events such as trends conferences, transportation and housing programs, and project tours.

Siobhan leads efforts related to overall direction, management, event planning, operational support and communication services, while working closely with other staff, community partners and members. ULI is a member led organization, with over 36,000 members worldwide and 330 in Tampa Bay. 

The Mission of the FSAE Roundtable Series is to provide education and information regarding current association topics to our members that live in the Tampa Bay area.

For more information please contact Kate Cruikshank