Hosted by: Hilton Garden Inn Orlando at SeaWorld
6850 Westwood Boulevard Orlando, Florida  32821

Secrets and Techniques of Sponsorship Marketing

Speaker: Jim Personius, Personius & Company, Inc. 

Many associations, conferences, and events are uncomfortable with sponsorship marketing. In fact, we observe that many associations view sponsorships as an unpleasant form of charity sales or donation requests.

Associations need a simple, back-to-basics approach to designing, defining, and negotiating sponsorships. Our approach will refresh and revive your association’s sponsorship programs and bring renewed purpose and enthusiasm to your team. Your sponsorship programs will be more effective and beneficial, while delivering increased revenues to your association.

You'll Learn:
• What are you really selling?
• The “Benefit Triangle” of success
• Finding gold in your demographics
• Sponsorships that sponsors want to buy
• Power of promotional products
• Sponsorship effectiveness tracking

Jim Personius is the co-owner of Personius & Company, Inc. / Smart-Promos.com. He is the author of Secrets and Techniques of Sponsorship Marketing: What every association, conference, convention, and seminar needs to know to effectively sell and grow their sponsorships.

 Lunch will be provided by the host property.

 Register Now

The Orlando Roundtables are open to all FSAE Members. The Mission of the FSAE Roundtable Series is to provide education and information regarding current association topics to our members that live in Central Florida.

For more information please contact Kate Cruikshank