2026 Feb Membership & Marketing Summit

Wednesday, February 18, 2026 at 6:30 PM (EST) to Thursday, February 19, 2026 at 4:00 PM (EST)

Drury Plaza Hotel Orlando Lake Buena Vista

2000 Hotel Plaza Boulevard
Lake Buena Vista, FL 32830
United States

The FSAE Membership & Marketing Summit is a one-day conference designed for any and all Association staff that work on membership recruitment & retention or marketing services & events. And we all know that membership is everyone's job! Learn from industry experts, gain fresh strategies, and connect with peers through multiple networking opportunities, including a reception the night before and a networking lunch.

Join us for a day of insights and collaboration! All are Welcome - Discounts Available for multiple staff!

Summit Program

Wednesday, Feb 18: Evening Reception begins at 6:30 pm

Thursday, Feb 19: Educational Sessions from 9:00 am - 4:00 pm with Breakfast & Lunch included.

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Sponsor Opportunities Available!

Registration Information

	Early Bird	Regular	Onsite
FSAE Members	Thru Dec 31	Jan 1-31	After Feb 1
Association Executives	$150	$200	$250
Associate Suppliers	$225	$275	$325
Future Members (Non-Members)
Association Executives	$200	$250	$300
Associate Suppliers	$275	$325	$375

Cancellation Policy: All registration cancellations must be received in writing before 5 pm on February 5 to receive a refund, less a $50 processing fee. Fees cannot be refunded for registrations cancelled after February 5 or for no-shows.

Registration Transfers: To transfer your registration to another person in your organization, please submit a request detailing changes via email to events@fsae.org or call/text 850-222-7994. Transfers after February 5 will be processed onsite.

Associate Members Make it Happen…
Affordable fees are possible because of our Associates’ generosity and investment in FSAE.

Agenda

February 18
6:30 PM - 7:30 PM	Evening Reception
February 19
8:30 AM - 9:15 AM	Registration & Continental Breakfast
9:15 AM - 10:30 AM	Strategic Digital Marketing for Associations: Understanding Paid Media Campaigns - Todd Michaels
10:30 AM - 10:45 AM	Morning Break
10:45 AM - 12:00 PM	The Great Acquisition: Finding New Members in These Changing Times - Brittany Clifton
12:00 PM - 1:30 PM	Networking Luncheon
1:30 PM - 2:30 PM	Empowered Leadership: Building Brands People Believe In - Alexa Carlin
2:30 PM - 2:45 PM	Networking Break
2:45 PM - 4:00 PM	Masterminds, Member Circles and Beyond: Models for Micro community Success - Avi Olitzky
4:00 PM - 4:00 PM	Adjourn

Download Agenda

Wednesday, February 18

6:30 – 7:30 PM Welcome Reception

Thursday, February 19

8:30 – 9:15 AM Registration / Continental Breakfast

9:15 – 10:30 AM Strategic Digital Marketing for Associations: Understanding Paid Media Campaigns - Todd Michaels

Association professionals need a clear, practical framework for building and evaluating effective marketing strategies that support both membership growth and engagement. With so many digital channels available today, it’s important to know how and when to use search engines, social platforms, and connected TV (CTV) to maximize impact without overextending budgets or teams. Attendees will gain actionable strategies to make smarter marketing decisions and demonstrate clear value for your membership and marketing initiatives.

Explore the membership lifecycle—what it is, how members move through it, and how marketing efforts should evolve at each stage to meet organizational goals.
Gain insight into setting realistic budgets, determining appropriate campaign timelines, and communicating results in a way that builds confidence and buy-in from peers and leadership.
Learn actionable strategies to make smarter marketing decisions for paid media campaigns

10:30 – 10:45 AM Networking Break

10:45 – 11:45 AM The Great Acquisition: Finding New Members in These Changing Times – Brittany Clifton

In this ongoing history book we call life… we are about to begin a new chapter. A generational shift and massive transfer of wealth is upon us, with huge implications for associations. As the past few years have brought a continued decline in membership rates for many associations… how do you find your next wave of members amongst the new masses?

Explore changes in membership trends we are already seeing
Develop personas and preferences that make up the next generation of members
Learn best practices around strategy, budgeting, and data to ensure it’s working (even before the sign-ups start rolling in)

11:45 – 1:30 PM Networking Lunch, Site Tour & Dessert

1:30 – 2:30 PM Empowered Leadership: Building Brands People Believe In - Alexa Carlin

The future of marketing is not louder ads or bigger budgets — it’s trust. In this high-energy presentation, Alexa Carlin shows leaders how to merge confidence, empowerment, and marketing savvy to build brands that people believe in. AI won’t replace human connection — but leaders who know how to blend data with empathy will build the most influential brands of the future.

Learn why confidence is contagious — and how empowered leaders ignite empowered communities
Explore keys to personal branding that translate to organizational success
Learn how to authentically engage audiences in an age of skepticism and distraction.

2:30 – 2:45 PM Networking Break

2:45 – 3:45 PM Masterminds, Member Circles and Beyond: Models for Micro community Success - Avi Olitzky

From mastermind groups to member circles, structured micro community models are redefining how associations engage. This session highlights proven formats that foster deep connections, accelerate peer learning, and build loyalty. Attendees will explore real-world examples, compare formats, and learn how to adapt them to their own organizations, leaving with practical tools to strengthen engagement and create belonging that lasts.

Compare and contrast proven micro community models for associations.
Apply design principles to adapt models to their organization.
Leverage micro communities to foster loyalty and deepen member engagement.

4:00 PM Adjourn

Drury Plaza Hotel Orlando Lake Buena Vista - Disney Springs Area
2000 Hotel Plaza Boulevard, Lake Buena Vista, FL 32830

Room Rate: $199

Cutoff Date: January 19, 2026
Overnight and daily self parking: $15

Make Your Reservation at DruryHotels.com & enter Group Number 10155223 or call 1.800.325.0720

An Official Walt Disney World® Hotel, the Drury Plaza Hotel Orlando - Disney Springs^® Area is located just half a mile from Disney Springs^® and offers free shuttle service to all four Walt Disney World^® Theme Parks. Enjoy our free hot breakfast, 5:30 Kickback^® with evening snacks and cold beverages, free Wi-Fi throughout, several on-site dining options, a resort-style saltwater pool and an arcade - all with no resort fee!