2026 August Meeting Planner Roundtable
Event Details
Integrated Marketing Solutions: Getting the Most out of Your Direct Mail Campaign
Sponsored by: South Walton, Florida
Speaker: Alan Madsen
Are you looking to grow your association's membership? Are you trying to sell out your convention? Do you want to maximize your direct mail campaign's return on investment? Integrated Marketing Solutions from Rapid Press can get more eyes on your message.
Omnichannel marketing enhances direct mail return rates by coordinating printed mail with digital channels such as email, social media, SMS, online advertising, and personalized landing pages. Instead of relying on a single touchpoint, recipients encounter a consistent message across multiple platforms, which increases brand recognition, trust, and the likelihood of taking action.
By combining the tangible impact of direct mail with the speed, personalization, and tracking capabilities of digital marketing, you can significantly improve response rates, increase conversions, and gain valuable insights into campaign performance, resulting in a higher return on investment (ROI).
Free for Members - $55 for Future Members
***If you are encountering any issues registering, please call the office at (850) 222-7994**
Questions? Please text or call 850.222.7994 or email events@fsae.org.
Associate Members Make it Happen…
Affordable fees are possible because of our Associates’ generosity and investment in FSAE.
The FSAE Meeting Planner Roundtable is open to FSAE Executive Members and Meeting Planners only. Online registration is open until one day prior to the luncheon. On-site registrations are based on availability and are on a first-come basis. The luncheon will begin promptly at 11:30 am and end at 1:00 pm. There is no charge for this event, although a donation to the FSAE Foundation is encouraged.
Cancellations should be directed to the FSAE office by calling (850) 222-7994. Individuals who fail to cancel reservations prior to noon on the day before the Roundtable will be billed $45. No-shows will be billed $45.
If you have any questions, please contact events@fsae.org.
FSAE is a CAE Registered Provider. The program(s) linked above meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
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