2026 Education Expo

Wednesday, October 7, 2026

8:00 AM - 3:45 PM (EDT)

Donald L. Tucker Civic Center

505 West Pensacola Street
Tallahassee, FL 32301-1619
United States

The FSAE Education Expo features top education from association industry experts. Engage with your colleagues and learn best practices from our speakers and each other. Returning this Year: Wine Toss in the Exhibit Hall!

Don't miss this year's Expo in the Basketball Arena!
Get an assist from our exhibitors for this exclusive opportunity to learn about their slam dunk association solutions!

FSAE Does NOT Sell our attendee list - if you are contacted to purchase one, don't do it - it's a scam. We don't use any housing services either. Make your hotel reservations directly from the info on the Hotel tab. If you are contacted by someone, please report it to the FTC: ReportFraud.ftc.gov

Education Program Coming Soon!

Bring your TEAM with you! Discounts when you register multiple staff!

** Third Party Meeting Planners have access to the Trade Show**

Registration Information

	Early Bird	Regular	Onsite
FSAE Members	Thru Aug 28	Aug 29 - Sept 18	After Sept 19
Association Professionals - Includes entry to all breakouts, Keynote Luncheon and access to the Trade Show	$150	$200	$250
Additional Association Professionals (From the same company)	$125	$175	$225
Associate Suppliers** - Includes entry to all breakouts, Keynote Luncheon Only	$225	$275	$325
Lunch Only*	$45	$55	$65
Future Members (Non-Members)
Association Professionals	$200	$250	$300
Associate Suppliers	$275	$325	$375
Lunch Only	$55	$65	$75
Exhibitors Includes one (1) attendee full day registration per Expo Table purchase. View Info
Exhibit Table - Members	$900	$1000	$1100
Exhibit Table - Future Members	$1100	$1200	$1300

Cancellation Policy: Cancellations made by September 25 will receive a refund minus a $50 cancellation fee. Cancellations made after this date or no-shows will not be eligible for a refund.

*Lunch only option is for individuals staying for LUNCH ONLY (11:45 am - 1:15 pm). If you are planning to attend the Tradeshow, you need to register for the FULL DAY. (Special Note: Meeting planners that would like to attend the EXPO ONLY, please contact the FSAE Office to register at no cost!)

**Suitcasing Rule Applies - Tradeshow entry is not included for Associate/Supplier Members. If you would like to attend the tradeshow, you have to register as an exhibitor or share a booth and have it indicated on your registration form. Associate members that purchase a Full Registration are in no way granted the right to solicit business in any way; that right is reserved exclusively for our exhibitors who have purchased tables. Anyone found violating this policy will be escorted from the Expo area.

What is Suitcasing: Suitcasing is a parasitic business practice in which unethical companies will gain access to an event by obtaining some type of event credential (attendee badge, expo-only badge, etc.) and then solicit business in the aisles or other public spaces used for the conference.

Associate Members Make it Happen…
Affordable fees are possible because of our Associates’ generosity and investment in FSAE.

Exhibiting Information

Join us Wednesday, October 7 at the Donald L. Tucker Civic Center in Tallahassee to showcase your property or service to association executives and meeting planners at the exclusive FSAE Education Expo! This year's Expo trade show happens in the FSU Basketball Arena! Limited to 35 Exhibitors

FSAE Does NOT Sell our attendee list - if you are contacted to purchase one, don't do it - it's a scam. We don't use any housing services either. Make your hotel reservations directly.
Get contacted by someone? Report it to the FTC: ReportFraud.ftc.gov

Show Hours

NEW SCHEDULE:

Tentative - Subject to Change

7:00 am - 8:00 am: Exhibitor Setup
8:00 am - 9:30 am: Registration and Breakfast with Exhibitors
9:30 am - 10:30 am: Breakout Sessions
10:30 am - 11:15 am: Trade Show Expo, Refreshment Break & Wine Toss
11:30 am- 12:30 pm: Breakout Sessions
12:30 pm- 2:00 pm: Keynote Luncheon
2:00 pm - 2:30 pm: Desserts, Drawings & Wine Toss in Trade Show
3:00 pm - 4:00 pm: Exhibitor Breakdown
2:45 pm - 3:45 pm: Breakout Sessions
3:45 pm: Adjourn

Expo Fees

Includes one (1) attendee full day registration per Expo Table purchase. Lunch and Expo registration fee are included in the exhibitor fees.

	Thru Aug 28	Aug 29 - Sept 18	After Sept 18
Exhibit Table - Members	$900	$1000	$1100
Exhibit Table - Future Members	$1100	$1200	$1300

Fine Print:

Price includes 1 attendee full-day registration per Expo Table purchase. Lunch and Expo registration fees are included in the exhibitor fees. Registration must be accompanied by payment in full to secure exhibit table(s).

This year we only have 35 exhibit tables (they are all 6ft tabletops). You are allowed to have up to 3 representatives at your table, but only ONE person will be the main contact for the table.

We won't be able to split tables or prices.

All additional representatives need to register at the regular FULL DAY registration rate separately under their own profile using the Attendee Registration Form and indicate their participation at your table.

Cancellation Policy:

Exhibitors requesting cancellation of registration in writing to the FSAE Office no later than September 25 will receive a refund less $75 administrative fee per table. Exhibitors who cancel after this date will not receive a refund.

Questions?

If you have any questions about this event or difficulty registering, please call 850.222.7994 or email events@fsae.org.

Wednesday, October 7, 2026

8:00 AM – 9:30 AM Registration Open and Breakfast with Exhibitors

9:30 AM – 10:30 AM Breakout Sessions

AI That Actually Works: Practical Tools for Association Professionals
Adam Rosen

Artificial intelligence isn't coming for your job — but it is coming for your to-do list, if you let it. The problem isn't that AI is too complex. The problem is that most people don't know where to start.

This session cuts through the noise and gets practical. We'll look at the AI tools association professionals are using right now — to draft communications, summarize data, prep for meetings, streamline recruitment, and reclaim hours each week. No coding required. No tech background needed.

You'll leave with a clear mental model for where AI adds genuine value versus where it falls flat, a short list of tools worth your time, and a 90-day action plan for integrating one AI workflow into your work without a major overhaul. The goal isn't transformation — it's traction.

Breakout Coming Soon

10:30 AM - 11:15 AM Trade Show Expo & Refreshment Break + Wine Toss

11:30 AM - 12:30 PM Breakout Sessions

Beyond the Ballroom: Events that Drive Year-Round Revenue
KiKi L’Italien

Events are often seen as one-time revenue spikes, but the most successful associations treat them as year-round engines for both income and influence. In this session, you will learn how to design event strategies that extend their financial and relationship impact long after the closing session. We will cover how to build multi-touch sponsorship packages, repurpose event content for ongoing engagement, and connect attendees with your organization through post-event programming. By the end, you will have a framework to turn every event into an ongoing revenue generator that strengthens your connections with members, sponsors, and partners throughout the year. 

• Build event models that deliver value before, during, and after the main experience
• Expand sponsor engagement through sustained touchpoints
• Tie event outcomes directly to broader organizational growth goals

The Reset Test
Mike Pennington, CAE

What if your association didn't exist yet — would you build it the way it looks today? The Zero-Based Association framework challenges leaders to strip away institutional inertia and evaluate every program, service, committee, and resource allocation as if starting from scratch. Inspired by zero-based budgeting, this session gives participants a practical tool for asking the hardest question in association management: "If we didn't already do this, would we start now?" The result is a more intentional, mission-aligned, and financially sustainable organization.

Participants will learn how to:

Apply Zero-Based Thinking to Association Programs and Services: Evaluate existing offerings against current member needs, strategic priorities, and resource capacity — not historical precedent.
Identify Mission Drift and Resource Misalignment — Surface programs and structures that exist because 'we've always done it this way' rather than because they drive value.
Build a Framework for Ongoing Strategic Review — Develop a repeatable, data-informed process for periodic evaluation of the association's full portfolio.
Engage the Board in Reset Conversations — Understand how to facilitate governance-level discussions around discontinuing, modifying, or doubling down on key priorities.
Balance Innovation and Stability — Learn how to apply zero-based thinking without creating organizational chaos — making change manageable and defensible.

12:30 PM - 2:00 PM- Keynote Luncheon

Own Your Culture: The Owner's Mindshift: Build a Culture Where People want to Buy-in
Greg Hawks

In our world of work today the diverse structures of in-office, remote, and hybrid create numerous challenges for fostering a healthy culture. Greg shares a successful blueprint for designing a place everyone wants to invest their best!

We frequently use phrases like “we want you to buy in” or “we just need you to own it.” What exactly that means looks different to everyone. All workplaces have people who think and act like Owners, Renters, or Vandals. Owners make big commitments, continually increase value, reach for responsibility, include others, and see the big picture.

Discover how to persistently add value, regardless of your position in your work life.
Understand how to strategically foster inclusion throughout an organization
Grasp why Vandals are enabled to remain in an organization

2:00 pm- 2:30 pm – Desserts and Drawings in the Trade Show Expo
+ Wine Toss

2:45 PM – 3:45 PM Breakout Sessions

Budget like a CFO: AV Without Surprises
Cameron Magee

Rather than focusing on equipment or technical jargon, this session reframes AV as a strategic planning discipline. Attendees will learn how to identify the true cost drivers behind AV proposals, recognize where risk typically hides, and ask better questions during the budgeting and RFP process. Cameron also shares practical frameworks planners can use to forecast costs more accurately, communicate clearly with vendors, and explain AV spend in language leadership understands.

This session is designed for meeting planners who want fewer last-minute surprises, stronger credibility with stakeholders, and more confidence navigating AV conversations without a technical background. Participants will leave with a clearer understanding of how to protect their budgets, advocate for realistic expectations, and build trust with both their AV partners and internal decision-makers.

Breakout Coming Soon

3:45 PM Adjourn