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2019 Year in Review

2019 FSAE Year in ReviewIn 2019, FSAE reached 1,200+ members - with over 630 Association Executives - and we're continuing to grow. In addition, we've offered 45 in-person events and 28 webinars totaling 90 CAE credit hours and 29 CMP hours.

We have even more planned for 2020! Don't miss out on your opportunities for professional development, peer-to-peer networking and support for reaching your career goals.

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FSAE Reaches 1200 Members

We are happy to report that FSAE has reached 1200 Members and we're still growing!

What does that mean?
1200 Members by Member Type
We have 637 Executive Members (anyone who works in an association/AMC) 
and 563 Associate Members (anyone who wants to do business with our execs)

Where are members located? 
The majority of our members, 52%, are in North Florida/Tallahassee. The map below shows our total members in each area, with the ratio of Executives (yellow) to Associates (orange).

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Full-Bellies Food Drive a Huge Success!

Food DriveThe FSAE December Power Luncheon featured a food drive for Second Harvest of the Big Bend to help ensure members of our community have full-bellies in the winter months to come. FSAE members donated an overwhelming *443 pounds* of food for our neighbors in need!

A very special shout-out to our Luncheon sponsor Visit Orlando who generously donated a large amount of food for this drive - THANK YOU!! Thank you all for your participation and generosity! 

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Women's Summit an Overwhelming Success!

Women Summit Photos

The first-ever FSAE Women's Summit was an overwhelming success!

We had 82 participants and practically 100% attendance!
Click here for the 2019 Program

A few key take-aways from attendees:

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Member News - Nov 2019

  • November Member NewsSad News Regarding Carolyn Hinson
  • Teresa King Kinney Receives National Award for Excellence
  • Susan Stafford Appointed to FL Judicial Qualifications Commission
  • Joann Gore joins Phipps Reporting
  • Darin Henry now Director of National Sales for Sunseeker Resorts
  • Cassandra Ruelle, CASE, CMP recently promoted to Experience Kissimmee’s national association sales team
  • Office Space Available at FL Hospice

Read All Member News 
Got News? Send it to [email protected]

Welcome New Members!

 Executive Members
Ashley Gholston, FL Restaurant & Lodging Assn
Catie Moody, FL Engineering Society
Damien Raimondi, Assn of Collegiate Schools of Planning, Inc.

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Need a Raise in 2020?

Salary SurveyYear-end reviews are coming soon. Ensure that your salaries and benefits are competitive, and be prepared to ask for what you need.
The FSAE Foundation is here to help ensure you and your employees are taken care of with the 2019 Compensation & Benefits Survey.

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FSAE19 Service Project Featured in Association Adviser

The 2019 FSAE Annual Conference service project with Rethreaded is featured in Naylor's Association Adviser:

FSAE Re-Imagines Charitable Support through a Rethreaded Pop-Up Shop at its Annual Conference

A history of giving back at annual conference

The Florida Society of Association Executives (FSAE) began incorporating a social responsibility component into its annual conference back in 2010. That year, conference attendees helped sort and box food for a food bank. Over the years, attendees have donated to multiple Florida-based food banks, Friends of the Palm Beach County Library System, All Children’s Hospital in St. Petersburg, and Sneakers for September, a nonprofit that provides new sneakers for children in Orange and Osceola counties. In 2016, FSAE’s giving was personal: Conference attendees were asked to donate to the UF (University of Florida) Health Cancer Center in memory of FSAE members who had recently lost battles with cancer.

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FSAE Isn't Successful Without YOU - Sign Up to Volunteer!

Volunteers and the service they provide Committees and Task Forces are vital to the success of FSAE and the FSAE Foundation!

If you want to be a part of making your professional community stronger, volunteer for a committee! Upcoming terms begin September 2019 and run through July 2020 (Annual Conference). Committees typically meet monthly and (almost) always by conference call. 

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Association Leaders Receive Grants for Professional Development and Continuing Education

The Florida Society of Association Executives Foundation has granted over $17,600 this year to 29 professionals across Florida. The members that will receive these grants will use the 2019 funds for professional development and educational opportunities that help advance their careers in the non-profit and association management industry.

HIlton Grant 2019“The Hilton Hotel Sponsors are so honored to be part of Hilton’s Diversity and Inclusion Grant.  In a time where there seems to be so much divide, we are proud to be advocates in uniting and providing professional development opportunities for our association professionals. Hilton is not just a company committed to diversity and inclusion, we embody it and we look forward to continuing this partnership for years to come!” said Cheryl James, Hilton Worldwide (who partnered with a select number of Florida Hilton Properties to provide this grant).

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2019 FSAE Leadership Award Winners Announced

FSAE presented its most prestigious leadership awards at its recent Annual Conference held at the Hyatt Regency Jacksonville Riverfront. The Executive of the Year Award honors an association executive who has displayed the highest commitment to professional growth and dedication to advancing the association management profession. The Associate of the Year Award honors an association supplier whose dedication and leadership also advances the industry. FSAE’s Rising Star Award honors an association professional and/or supplier member who contribute significant time and talent to ensure FSAE’s continued success.

FSAE also recognized organizations that support the association industry and local communities. Our Association of the Year and Supporting Associate Organization of the Year awards honor organizations that demonstrate outstanding efforts, excellence and innovation.

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FSAE19 Helps Feed Local Homeless

FSAE partnered with Sustainable Events Network, Florida & Caribbean to rescue food from #FSAE19, and was able to help feed the 800 homeless clients of Jacksonville's Sulzbacher organization!

The Executive Chef from Sulzbacher reported “According to our calculations, we received 25 pans of various desserts, 8 pans of sliced beef, 4 pans of broccoli and 5 pans of rosemary polenta. Damian Johnson, our Sous Chef picked up the food and we were able to serve it to some of our clients the next day. We serve approximately 800 meals each day so your generosity is very much appreciated.”

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FSAE Officers and Board of Directors Announced

The Florida Society of Association Executives (FSAE) announced the installation of its 2019-20 Board of Directors at FSAE’s Annual Conference in Jacksonville, FL. The FSAE Board is comprised of some of Florida’s best leaders in the association industry.

FSAE Board Officers:
Chair: Jim Ayotte, MBA, CAE; Executive Director, FL Manufactured Housing Assn, Tallahassee, FL
Chair-Elect: Lonny Powell; CEO & EVP, FL Thoroughbred Breeders' and Owners' Assn, Ocala, FL
Treasurer: Fran Gilbert, CAE; President & CEO, Starfish Management Solutions, Tallahassee, FL
Secretary: Jaime Caldwell, President, SFL Hospital & Healthcare Assn, Dania Beach, FL
Immediate Past-Chair: Rachel Luoma, CAE; Chief Staff Executive/Vice-President, Partners in Assn Management, Inc., Tallahassee, FL

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FSAE Welcomes Lana Steele

Lana SteeleFSAE is excited to announce our new Membership & Events Coordinator, Lana Steele!

Lana joined the FSAE team in June 2019 as our Membership & Events Coordinator. Her experience in event planning and marketing began with an internship for FL Hospice & Palliative Care Association. Most recently she served as a Private Event Coordinator for the University Center Club.

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2019 FSAE Board Election Results

Thank you for participating in our 2019 FSAE Board Elections. We are pleased to announce our 2019-20 Board of Directors:


Chair: Jim Ayotte, MBA, CAE; Executive Director, FL Manufactured Housing Assn 
Chair-Elect: Lonny Powell; CEO & EVP, FL Thoroughbred Breeders' and Owners' Assn
Treasurer: Fran Gilbert, CAE; President & CEO, Starfish Management Solutions
Secretary: Jaime Caldwell, President, SFL Hospital & Healthcare Assn
Immediate Past-Chair: Rachel Luoma, CAE; Chief Staff Executive/Vice-President, Partners in Assn Management, Inc.

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Online Auction Open May 31 - June 7

Online AuctionFSAE Foundation Online Auction
Open May 31 - June 7

The FSAE Foundation’s Auction has become one of the places to shop. Where else can you find such incredible items and fantastic trips?!? And now, you can browse and buy those items from the comfort of your living room with the Online Auction!

The Online Auction opens Friday, May 31 and closes Friday, June 7 at 2 pm EST. And it’s open to FSAE Members and Non-Members so tell your coworkers, friends & family about the fantastic deals available while supporting professional development and education in the association industry.


2019 Grant Winners Announced

FSAE FoundationThe FSAE Foundation is proud to announce its 2019 Grant Recipients. Thanks to our generous corporate partners and member contributions, we’ve awarded 29 grants totaling $17,605 for professional development funding. Thank you to all our contributors that make this possible!

Hilton Diversity & Inclusion Grant
Heather Armstrong, Executive Director, Recycle Florida Today, Inc.
Mia Thomas, Director of Learning - Curriculum Development, Florida Institute of CPAs

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The CAE: 2019 and Beyond

The Certified Association Executive: 2019 and Beyond

Lowell Aplebaum

By Lowell Aplebaum, CAE, CPF
CAE Commission Chair, 2018-19
Published in January/February 2019 FSAE Source Magazine

As we enter 2019, we find the Certified Association Executive (CAE) continues to serve as our industry’s seminal credential. As of the end of 2018 there were over 4,300 Certified Association Executives. If you have kept an eye on association job boards over the past few years, you probably have noticed the trend of more employers seeking candidates that have their CAE.

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Congratulations to Our New CAEs!

CAECongratulations the six FSAE members who recently earned their Certified Association Executive (CAE) credential:

Amanda Bowen, CAE; Vice President, Nancy D. Stephens & Associates, LLC, Tallahassee, FL
Jennifer Brown, CAE; Director, Membership & Communications, American Academy of Optometry, Orlando, FL
John Piland, CAE; CEO, Shriners International Headquarters, Tampa, FL
Gary Scarboro, CAE; Executive Director, American Institute of Architects Orlando, Orlando, FL
Alexis Simoneau, CAE; Novi Evangelist, Novi AMS, Orlando, FL
Kristi Spargo, CAE; Chief Staff Executive, Partners in Association Management, Tallahassee, FL

These members are part of a group 160 professionals to pass the CAE exam administered in December 2018. We are happy to report that all new CAEs in Florida are already FSAE members! We currently have 127 CAEs in the FSAE membership and there are more than 4,300 worldwide. 

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2018 Foundation Annual Report Now Available

2018 Foundation Annual ReportThe 2018 Foundation Annual Report is now available online - and soon to be delivered with your January/February Source Magazine! See how the Foundation contributions are spent to improve FSAE programs and your professional development.

Thank you Rapid Press for sponsoring the Report!

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Holiday Toy Drive a Huge Success!

Toy Drive DonationsThe FSAE December Power Luncheon featured a toy drive for families most affected by Hurricane Michael. The drive was part of a city-wide effort through the REBUILD 850 initiative. FSAE members donated an overwhelming 117 toys for our neighbors in need! Thank you all for your participation and generosity!

FSAE staff delivered the five huge bags of toys to the collection site, where all 850 partners and Tallahassee residents were invited to fill the AMWAT truck for delivery. The truck was “at maximum capacity” with donations for families in counties most affected by the hurricane.

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