Contact FSAE:  (850) 222-7994 | [email protected] | 2410 Mahan Drive, Suite 2, Tallahassee, FL 32308

FSAE Staff


Frank Rudd, CAE, CMP
President & CEO

Direct: (850) 702-0943
Email: [email protected]

Frank is a graduate from the Association Management program at Florida State University. His Association Management experience began over 25 years ago working with Peggy McCollum at McCollum Management and Meetings. From there he served as the Director of Meetings at the Florida Home Builders Association. Frank then served as the Executive Director for the Florida School Food Service Association. Most recently Frank served as the Executive Director of the Florida Engineering Society and the Florida Institute of Consulting Engineers.

Hester Ndoja, CAE
Vice President, Membership & Development

Direct Line: (850) 702-0944
Email: [email protected]

Hester Ndoja joined the FSAE staff in January 2008 and was promoted to Vice President in May, 2015. She is the staff liaison for the Membership Committee, Scholarship Committee, Silent Auction Committee, Executive Series Luncheons, and fundraising. She earned the Certified Association Executive designation (CAE) in 2009.

A native of Tallahassee, Hester graduated from Florida State University with a B.S. in Public Relations. After graduation, Hester lived and worked in Florence, Italy for over a year in marketing and promotions. Ciao Italia! Hello Association Management! Prior to joining the FSAE team, Hester worked for the Florida Association of Health Plans as the Operations Manager for more than 4 years.

Questions? Here's Who to Contact:

Interested in advertising with FSAE?
Contact our ad sales representative Sue Damon at [email protected] or call 850.926.3318


Adrian Amos Honderick, CAE
Director of Marketing & Communications

Direct Line: (850) 702-0946
Email: [email protected]

Adrian joined the staff in September 2012. She serves as staff liaison for the Awards Committee, Conference Marketing Committee, Associate Advisory Committee and the Diversity, Equity & Inclusion Task Force.

Adrian has over 15 years of experience creating innovative marketing and communications for businesses and organizations. Most recently she worked for the corporate office of Homes & Land Affiliates where she has developed online marketing tools and print materials for the franchise network since 2007. Having a rich history with associations and non-profits, Adrian worked for the Florida Justice Association for seven years as Member Services Coordinator, as well as the Florida Coalition Against Domestic Violence and Refuge House organizations.

Adrian has lived in Tallahassee for most of her life, but also claims Savannah, GA as home. She graduated from Radford University (VA) with a degree in English and a deep love for reading and expressing herself through writing.

Trevor Maddox, CMP
Education & Events Manager

Direct Line: (850) 702-0942
Email: [email protected]

Trevor joined FSAE in February 2018 as our Education and Events Manager. A professional planner with a wealth of experience, she most recently worked as a conference manager at the Florida Institute of CPAs. Previously, she was the senior meeting planner at the Florida Engineer Society and Florida Institute of Consulting Engineers.

Trevor serves as staff liaison for the Annual Conference Committee and Education Committee. She earned her Certified Meeting Professional (CMP) in 2017.


Sandy Merrill
Office Manager

Direct Line: (850) 702-0945
Email: [email protected]

Sandy Merrill joined the FSAE team in May 2015. She has a broad range of experience in both associations and corporations, combining 25 years of membership, sales, accounting, and administration. Sandy worked for a national corporation for 15 years before joining the Florida Dental Association as the Member Services Coordinator for 9 years. She most recently served as the Chief Administrative Officer for the Florida Podiatric Medical Association. Sandy will manage the day-to-day operations, along with human resources and accounting functions.

Lana SteeleLana Steele
Membership & Events Coordinator

Direct Line: (850) 702-0833
Email: [email protected]

Lana joined the FSAE team in June 2019 as our Membership & Events Coordinator. Her experience in event planning and marketing began with an internship for FL Hospice & Palliative Care Association. Most recently she served as a Private Event Coordinator for the University Center Club.

Lana graduated from Florida State University in 2016 with a Bachelor’s Degree in Media and Communication Studies. A Lake City native, Lana has called Tallahassee home for six years.