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2019 Think Tank
Hard Rock Hotel Daytona Beach
918 N Atlantic Ave
Daytona Beach, FL 32118
Wednesday, October 23, 2019, 6:00 PM to Friday, October 25, 2019, 4:00 PM EST
Category: Foundation Events

Hosted and Sponsored by Hard Rock Hotel Daytona Beach
918 N Atlantic Ave, Daytona Beach
Hard Rock Hotel Daytona Beach 

2019 Foundation Think Tank: Designing the Future State for Professional Learning 

12 Hours CAE - CMP10 Hours CMP 

Limited to 50 Participants - Association Executives Only
(*Anyone who works in an Association/AMC is eligible to attend Think Tank. What is Think Tank?)

Tracy PetrilloFacilitator: Tracy Petrillo, EdD, CAE

Adult learners want information now.
They demand formats that are immediately accessible, current and relevant to their job, their career development, and their interests. Yet, many associations rely on dated, traditional conference models as a primary revenue source. Limited resources are spent on poorly attended workshops and limited use of online learning that reach a small percentage of total membership annually. It’s time to design a future state for our learning strategy and business models.

The 2019 FSAE Think Tank will explore emerging changes in the learning industry and design concepts for associations to lead lifelong learning initiatives. Drivers of changes will include:

  • Learning models, i.e. competency-based education with a focus on self-directed pathways and the application of knowledge to skills needed for the future workforce
  • Recognition of learning, i.e. digital badges and credentials for verification and employer match
  • Data and analytics, i.e. artificial intelligence and machine learning

Be a part of creating actionable scenarios for your organization and the association community at large:

  1. Deconstruct the traditional learning products offered by associations to reframe what is possible and necessary for the future.
  2. Create options that meet a ‘learning-on-demand’ culture while creating member value and subject-matter expertise within trade and professional membership associations.

Tentative Schedule 
Subject to Change

Wednesday, Oct 23
6:30 pm - Reception and Dinner (guests welcome)

Thursday, Oct. 24
8:00 am - Breakfast
9:00 am - Morning Session
12:00 pm - Lunch
1:00 pm - Afternoon Session
6:30 pm - Reception and Dinner (guests welcome)

Friday, Oct. 25
8:00 am - Breakfast
9:00 am - Morning Session
12:00 pm - Lunch
1:00 pm  - Adjourn

Tracy Petrillo, EdD, CAE is a thought leader in adult learning, digital credentialing, educational technologies and leadership development. She speaks nationally to nonprofit, medical, corporate and higher education audiences and advises on educational strategies that achieve agile, impactful workforces and create member value. Serving as Chief Learning Officer for the Construction Specifications Institute, Dr. Petrillo is the former CEO for the Academy of Integrative Health and Medicine, a start-up interprofessional medical society; and, the former Chief Learning Officer for EDUCAUSE serving higher education IT. A lifelong learner and active volunteer, Tracy recently completed her doctorate in educational leadership with a specialization in human resource development.

Registration Information

*All meals during the event including Wednesday and Thursday Receptions are included with your registration. Your hotel room is additional.
Hard Rock Hotel Daytona Beach has provided a special room rate of $99 per night. FSAE will reserve your room based on the arrival/departure dates you provide on the registration form. You will need to provide a credit card to the hotel once you receive a hotel confirmation notice from FSAE. Hard Rock Daytona Beach is offering the special $99 rate for 3 days pre and post event.

Registration Fees

  • FSAE Members: $195
  • Non-Members: $295
  • Guests: $75

Registration Deadline: September 27, 2019

Cancellations requests made in writing by 5:00 pm on September 27, 2019 will receive a full refund minus a $25 administrative fee. There will be no refunds for cancellations made after that date or no-shows. If you have any questions about this event or need to cancel, please contact [email protected] or 850.222.7994.

Register Now

Associate Members Make it Happen…
Affordable fees are possible because of our Associates’ generosity and investment in FSAE. We live in an era where every dollar of sponsorship is scrutinized by the companies who contribute to FSAE. Please do business with the individuals who attend and sponsor our programs.

What is Think Tank?

The FSAE Foundation hosts a bi-annual Think Tank to contribute to the association management knowledge base. The meeting gathers a small group of association decision makers to contemplate an issue, concern, topic, or idea concerning the operation of associations and/or the association management profession. The group, with the assistance of our informed facilitator, draws conclusions and drafts a report to contribute to the association community.

FSAE Executive Members in good standing, FSAE Board of Directors and Foundation Trustees are eligible to participate in this exciting event. The white papers below are the products of past Think Tank meetings.

Click here for past Think Tank White Papers