U-Turn: From Outstanding to Standing Out in a Crowded Marketplace Webinar

Speaker: Michael DiFrisco, CAE

1 Hour

Most associations offering similar services or products are like cars traveling down the same highway and headed in the same direction. But here’s a universal truth: The more similar the services or products, the more important the differences. Our brains are hardwired to notice only what’s different.

To move from outstanding to standing out, then, it’s not enough to go faster or change lanes or even get a new car. You need to exit the highway altogether and head in the opposite direction.
You need to make a U-turn.

Registration Fees:

$45 for Members
$75 for Non-members 

Register Now