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Membership & Marketing Summit
Thursday, March 27, 2025, 9:00 AM - 4:00 PM CDT
Category: Conferences

Location: Mission Resort + Club
10400 FL-48, Howey-In-The-Hills, FL 34737 - Just 30 minutes from Orlando's MCO Airport!

Membership & Marketing Summit
CAE4 Hours CAE Approved!
 

The NEW FSAE Membership & Marketing Summit is a one-day conference designed for any and all Association staff that work on membership recruitment & retention or marketing services & events. And we all know that membership is everyone's job! Learn from industry experts, gain fresh strategies, and connect with peers through multiple networking opportunities, including a reception the night before and a networking lunch. 
Join us for a day of insights and collaboration! All are Welcome - Discounts Available for multiple staff!

PROGRAM AT A GLANCE
*Tentative - Subject to Change

Wednesday, March 26
6:30 pm - 7:30 pm - Evening Reception

Thursday, March 27
8:30 am  - 9:15 am - Registration & Continental Breakfast

9:15 am - 10:30 am - General Session
Reimagining Membership Value That Resonates with Today's Members

Speaker: Avi Olitzky

Today’s members expect more than just access—they seek meaningful value and personalized experiences. This session explores how associations can reimagine membership benefits to meet evolving expectations. Attendees will learn strategies to design benefits that resonate, foster deeper engagement, and enhance retention. Real-life examples and trends will highlight how to align value with what matters most to members.

  • Explore evolving trends in membership expectations.
  • Develop strategies to align benefits with member needs
  • Learn how to foster engagement through personalized value

10:30 am - 10:45 am - Morning Break

10:45 am - 12:00 pm - General Session
Ten Pricing Psychology Hacks for Associations

Michael TatonettiSpeaker: Michael Tatonetti, CAE, CPP 

Starbucks invests more resources than we can imagine into value and pricing, consumer behavior and psychology, and customer loyalty. Why not hack lessons from them for our non-profit world?

Join us as we discuss ten pricing and value hacks that your association can use for membership, sponsorship, events, and education. Don't forget your coffee!

  • Learn verified psychological hacks for price acceptance
  • Understand how to position tiers for profitability
  • Obtain quick take-aways you can begin implementing immediately

 

12:00 pm - 12:45 pm - Networking Luncheon
12:45 pm - 1:30 pm - Site Tour & Dessert

1:30 pm - 2:30 pm - General Session: 
Don't Be the Best Kept Secret - Effective Marketing to Attract & Retain Members

Ricki BraswellSpeaker: Ricki Braswell, CAE

Changing demographics in our members and potential members, combined with more competition from other non-profit and for-profit organizations makes attracting and retaining members a bigger challenge than ever. Learn how to effectively communicate the value of your organization to attract and retain members.

In this combination lecture and workshop you will learn:

  • The common mistakes most organizations make when marketing.
  • You are unique, but how do they know?
  • How to identify your ideal member.
  • Connect what makes your organization unique with what your member’s value.
  • Turn your members into your boots on the ground marketing team

THANK YOU SPONSORS

PLATINUM

Mission Resort + Club

Visit Lake County

SILVER

Feathr

HIghRoad Solutions

LATITUDES714 

BRONZE

42Chat
TextBot Sponsor

GEMS
Sign Sponsor

PMSI
Swag Sponsor

Sponsor Opportunities Available 

 

2:30 pm - 2:45 pm - Networking Break

2:45 pm - 4:00 pm - Closing Keynote
The AI Advantage - Leveraging Artificial Intelligence for Smarter Marketing

Kevin McNultySpeaker: Kevin McNulty

This insightful session explores how AI can transform your marketing strategy. Learn to harness AI tools for tasks like audience targeting, content creation, trend analysis, and campaign optimization. Walk away with practical examples and actionable tips to help marketers save time, improve precision, and deliver personalized experiences at scale. 

  • Utilize AI tools to enhance marketing efforts by automating tasks
  • Implement AI-driven strategies to improve efficiency, precision, and personalization
  • Apply practical AI techniques to streamline workflows and maximize engagement with target audiences.

4:00 Adjourn

Mission ResortHotel Information

Mission Resort + Club
10400 FL-48, Howey-In-The-Hills, FL 34737
Just 30 minutes from Orlando's MCO Airport!

Room Rate: $139 + $15 Resort Fee
Cut-Off Date: March 10

Reserve Your Room Online  
Or call 1-800-874-9053- Mention FSAE Summit

Registration Information

  Early Bird Regular Onsite
FSAE Members Thru Feb 14 Feb 15 - March 7   After March 8
Association Executives $105 $135 $165
Associate Suppliers $150 $180 $210
 
Future Members (Non-Members)		      
Association Executives  $135  $165  $195
Associate Suppliers  $180  $210  $240


Contact [email protected] for a discount to register multiple staff members
Marketing Maximizer sponsorships available - $200 (add on to your registration) 

RegistER NOW

Cancellation Policy: All registration cancellations must be received in writing before 5 pm on March 13 to receive a refund, less a $50 processing fee. Fees cannot be refunded for registrations cancelled after March 13 or for no-shows.

Registration Transfers: To transfer your registration to another person in your organization, please submit a request detailing changes via email to [email protected] or call/text 850-222-7994. Transfers after March 13 will be processed onsite.

Questions? If you have any questions about this event or difficulty registering, please call or text 850.222.7994 or email [email protected].

Associate Members Make it Happen… 
Affordable fees are possible because of our Associates’ generosity and investment in FSAE.