2023 Education Expo
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Education Program

Earn CAE 4 Hours CAE & 4 Hours CMP Expected

New Schedule Program at a Glance:

Tentative - Subject to Change
8:00 am - 9:30 am        Exhibitor Move-In

8:30 am                        Registration Open
9:00 am - 10:00 am      Breakout Sessions
10:00 am - 11:30 am    Trade Show Expo & Refreshment Break 
11:45 am - 1:15 pm      Keynote Luncheon
1:15 pm - 1:45 pm        Desserts & Drawings in the Trade Show Expo
2:00 pm - 3:00 pm        Breakout Sessions
3:15 pm - 4:15 pm        Breakout Sessions
2:00 pm                        Exhibitor Move-Out begins

Luncheon Keynote: Connecting for Maximum Productivity

Ken HartleySpeaker: Ken Hartley

The number one thing that holds organizations back is a lack of communication. Everyone is talking, but very few people actually connect. Drawing from his Amazon best-selling book, Discover Your Team’s Potential, using the DISC model of human behavior, as well as some jaw-dropping illusions, Ken will show you how to understand yourself in a way you never have before. But more importantly, he will show you how to understand the people around you every day and how to connect with them in a meaningful way.

Attendees will learn:

  • How and why they are wired the way they are.
  • The four temperaments and how they think and operate.
  • How to speak the temperamental languages of others in order to connect with them.


Breakout Sessions

9:00 - 10:00 AM Sessions

Movin’ On Up: Taking the Next Step in your Career - Panel Discussion

Facilitated by Rachel Luoma, CAE
Panelists: Steven Bahmer,
President/CEO, LeadingAge Florida; Stefanie Svisco, Executive Director | APA Florida; and Michele White, CAE; Executive Director, Florida Association of School Administrators

This engaging and insightful panel discussion will delve into the intricacies of leadership ascension and transitions. Our panelists will shed light on a wide range of compelling topics that drive successful leadership change and foster organizational growth.

Topics to be discussed:

  • Transitions and Journeys: Learn about the personal journeys of our panelists as they share their experiences transitioning into their current roles.
  • Navigating Challenges (then and now): Gain valuable insights into the challenges our panelists have encountered during their leadership journeys. Discover how these challenges have evolved over time and how innovative strategies have been employed to overcome them.
  • Succession Planning and CEO Replacement: Explore the delicate process of replacing long-time CEOs, and what it can mean to come onboard behind them. Gain insights into the strategies employed to ensure a seamless transition and maintain organizational continuity.
  • Pearls of Wisdom for new/aspiring CEO’s: Our panelists share invaluable advice for aspiring and newly appointed CEOs.


The Association Executive’s Guide to ChatGPT and AI Tools

Speaker: Bucky Dodd, Ph.D

This session explores the current landscape of artificial intelligence (AI) tools like ChatGPT, and highlights effective practices for using these technologies with your association. Participants will discover capabilities, current limitations, and techniques for using AI tools to save time and streamline your association’s content creation and workflows.

  • What is ChatGPT and generative Artificial Intelligence?
  • Compare Generative AI Tools for Associations
  • Examine Considerations for Using Generative AI for Association Leaders

Thank You Sponsors

Platinum Sponsor
Visit Tampa Bay

Gold SponsorsOcala Marion County VCB

Visit St Pete Clearwater 

Bronze Sponsor
LBA Hospitality

Iron Sponsors
Bradenton CVB

Clearwater Marine Aquarium

Novi AMS


American Audio Visual
AV Sponsor

Copeland Productions
Photography Sponsor

Signage Sponsor

Map D
Expo Map Sponsor & App Provider

Swag Sponsor

Marketing Maximizers:
First Federal Bank
Hyatts of Florida
Line1 Communications / TextBox
Visit Panama City Beach

Interested in Sponsoring?
Contact Hester Ndoja

2:00 - 3:00 PM Sessions

3 Scoops and a Mission Statement

Speaker: Pete Zimek, CAE

From their funky, chunky ice cream flavors to their social impact, the iconic Ben & Jerry’s ice cream brand has reimagined how organizations can make an impact on their communities. Led by Pete Zimek, CAE, a former Ben & Jerry’s franchisee turned association professional, this interactive session will help to identify strategies to advance your association’s mission while increasing economic resiliency.

Join us as we translate Ben & Jerry’s unique three-part mission statement into one cohesive strategy associations can adopt.

  • Construct a compelling origin story that expresses their organization’s “why” to both internal and external stakeholders.
  • Translate an iconic ice cream brand’s three-part mission into actionable strategies for serving association members while building economic resiliency for the organization.
  • Re-frame their individual approach to non-profit association management, focusing more on each member’s experience than on the member benefits they provide.


Collaboration in Event Excellence: A Discussion with Planners & Suppliers

Facilitated by Tamekia Bennett
Panelists: Mike Donaldson, CMP; 
FL Attractions Association; Christine Poole, CMP; Consortium for School Networking; Crissy Tallman, CMP, CAE, CEM; FL Dental Association; Kimberly Martinez, Signia by Hilton Orlando Bonnet Creek / Waldorf Astoria Orlando / Hilton Orlando; Jeremy Mercado, Audio Visual Connection; and Kim Wetzel, Sandestin Golf and Beach Resort

Join us for a continuation of the compelling panel discussion sponsored by the Associate Advisory Committee, where leading association executives and hospitality experts come together to tackle common challenges. Discover actionable insights to enhance event execution and foster successful meetings. Don't miss out on this dynamic exchange that promises to drive collaborative solutions across the industry and empower your event planning endeavors.

3:15 - 4:15 PM Sessions

Creating Value Propositions – A Hands-On Experience

Speaker: Tara Liaschenko, CMM

Value Propositions showcase the advantages an association provides and demonstrate why becoming a part of the organization can lead members to find solutions they need. Facilitator Tara Liaschenko will give participants a brief overview of what value propositions are – and what they’re not – as well as how to create one for your organization. Attendees will participate in creating a value proposition for FSAE, while gaining firsthand experience of the methodology.

Ethics for Association Planners: Freebies, Perks and Points, Oh My! 

Speaker: Cathi Lundgren, CAE, CMP

How big of a ‘gift’ is too big? Do you use points obtained from hotel contracts for personal use? Is it okay to accept a room upgrade? Do you pit service vendors against each other to obtain a better bid? Do you have to turn down that spa visit? Does your employer or membership organization have a code of conduct?

As with any industry, association management and event planning have their own set of sticky ethical issues to deal with, and you’re eventually going to be faced with a moral dilemma (or two, or three…) over the course of your career. How you deal with them will not only define you as a professional, but as a person. Cathi Lundgren, CAE will discuss the role ethics plays in our profession and how to deal with it morally. Bring your thoughts, comments and questions for what will be a lively discussion on professional ethics and the future of our profession.

Registration Information

Click Here to Register to Exhibit

Full Event Registration

July 26 - Aug 18   
Aug 19 - Sept 15   
After Sept 15   
Association Staff/Executives
Includes entry to all breakouts, Keynote Luncheon and 
access to the Trade Show
$100 - Member
$125 - Future
(Non) Member
$125 - Member
$150 -  Future 
(Non) Member
$150 - Member
$175 -  Future 
(Non) Member
Includes entry to all breakouts, Keynote Luncheon Only
$150 - Member
$175 -  Future 
$175 - Member
$200 -  Future 
$200  -  Member
$225 - Future 
Lunch Only*
$35 - Member
$45 -  Future 
$ 45 - Member
$55 -  Future 
$55 - Member
$65 -  Future 
Trade Show Only -
Association Staff/Executives and Meeting Planners Only  
Free Free Free


Register Now

Cancellation Policy: Cancellations made by September 22, 2023 will receive a refund minus a $50 cancellation fee. Cancellations made after this date or no-shows will not be eligible for a refund. 

*Lunch only option is for individuals staying for LUNCH ONLY (11:45 am - 1:15 pm).  If you are planning to attend the Tradeshow, you need to register for the FULL DAY.  (Special Note:  Meeting planners that would like to attend the EXPO ONLY, please contact the FSAE Office to arrange at no cost!)

Trade show entry is not included for Associate/Supplier Members.  If you would like to attend the tradeshow, you have to register as an exhibitor or share a booth and have it indicated on your registration form. 

Questions? Please text or call 850.222.7994 or email [email protected].​

Associate Members Make it Happen… 
Affordable fees are possible because of our Associates’ generosity and investment in FSAE.


FSAE is a CAE Registered Provider. The program(s) linked above meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae